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# Hardshell High Fashion Baggage
The Paul Smith Steamer Luggage Travels with Class

By Matt Ho | Published 2011-09-02 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smith-steamer-luggage
References: [acquiremag](http://www.acquiremag.com/style/luggage-and-travel-accessories/paul-smith-steamer-luggage.php) & [paulsmith](http://www.paulsmith.co.uk/shop/paul-smith-luggage-416/paul-smith-luggage-steamer-small-trolley-case-aexa-lugg-5441-b/product.html)

One of the many products that are a part of [Paul Smith's ever-growing empire](https://www.trendhunter.com/trends/reimagined-by-paul-smith) is the newly launched [Paul Smith Steamer Luggage](https://www.trendhunter.com/trends/de-padova). The British label is known for producing some of the highest and finest quality in the fashion industry. Nowadays the brand is expanding with a variety of lifestyle products.

The Paul Smith Steamer Luggage shows off travel baggage that will certainly elevate anyone's class and elegance. These are [hardshell cases made from durable plastic](https://www.trendhunter.com/trends/bugatti-stockholm-collection) with a zip-up opening, a black leather trim carry handle, and an extending pull-along handle convenient for lugging it around with. The overall design goes for a subtle, minimalist concept with a single-tone theme contrasted by Paul Smith's signature multi-color logo. Thy come in three different sizes and two colors.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 20% | Activity: 12% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Why This Trend Is Growing

- **Luxury Travel Gear:** There is an opportunity to disrupt the travel gear industry by creating high-quality, stylish luggage with innovative features.
- **Minimalist Design:** The trend of minimalism offers opportunities for designers and manufacturers to create sleek, simple, and functional products in various industries.
- **Branded Lifestyle Products:** Expanding brand empires to include lifestyle products allows for innovative collaborations and unique offerings to attract loyal customers.

### Industries Being Reshaped

- **Fashion Accessories:** Creating fashionable and luxurious travel bags and luggage can disrupt the fashion accessories industry by offering stylish and functional options to consumers.
- **Product Design:** Incorporating minimalistic designs in various product categories, such as home goods or electronics, presents opportunities for disruptive innovation in the product design industry.
- **Branded Merchandise:** Expanding brands to offer lifestyle products opens up opportunities in the branded merchandise industry, allowing for unique collaborations and new revenue streams.

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