# Monochromatic Menswear Paul Smith's Single-Color Suggestions for Spring 2010 By Christina Butty | Published 2009-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smith-spring-2010 References: [men.style](http://men.style.com/fashion/collections/S2010MEN/review/PSMEN) & [paulsmith](http://www.paulsmith.co.uk/) Nobody does color like Paul Smith. While he does design [classic basic neutral pieces](https://www.trendhunter.com/trends/stein), his [colorful ones](https://www.trendhunter.com/trends/loungewear-and-activewear-1) are always a hit with fashionable men. For the Paul Smith Spring 2010 menswear line, a chapter of his collection was devoted to men wearing matching monochromatic outfits. In some instances, the colors were muted and produced a fashionable rocker look. In other instances, Paul Smith's monochromatic looks had an urban flavor through their use of hoodies and [bold crayola colors](https://www.trendhunter.com/trends/corteiz-7). Overall the message was clear: matching is back for men. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 63% | Activity: 28% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Monochromatic Fashion:** Disruptive innovation opportunity: Explore the use of monochromatic outfits in different fashion categories, such as women's wear or children's wear. - **Colorful Menswear:** Disruptive innovation opportunity: Experiment with bold and vibrant colors in menswear collections to attract fashionable men. - **Matching Outfits:** Disruptive innovation opportunity: Introduce and promote coordinated, matching outfits as a fashion trend for men. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Develop new designs and marketing strategies based on the monochromatic menswear trend. - **Retail:** Disruptive innovation opportunity: Implement personalized matching outfit recommendations and styling services for male customers. - **Textile:** Disruptive innovation opportunity: Create innovative and sustainable fabrics that enhance the aesthetic appeal of monochromatic outfits. ## Related on Trend Hunter - [Reimagined Colorful Furniture Series](https://www.trendhunter.com/trends/reimagined-by-paul-smith.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Neutral Tonal Spring Streetwear](https://www.trendhunter.com/trends/carhartt-wip-6.md) - [Artist Colorful Stool Designs](https://www.trendhunter.com/trends/edition-two.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Couture Color Palettes](https://www.trendhunter.com/trends/pantone-dualities.md) - [Ultra-Minimalist Collaboration Timepieces](https://www.trendhunter.com/trends/braun-paul-smith-bn0279.md) - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md)