# Designer Fisheye Photography Paul Smith Lomo Camera By Tao | Published 2008-11-13 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smith-fisheye-camera References: [paulsmith](http://www.paulsmith.co.uk/us/christmas-315/paul-smith-fisheye-camera-r7sr-inuk-psfe-1/product.html?LproductId=6094) & [lomography](http://www.lomography.com/) Paul Smith has introduced a [limited edition camera in collaboration](https://www.trendhunter.com/trends/moncler-leica) with Lomography. This camera is a must-have for fashion craving individuals or die hard Lomography fans. Being a limited edition, it's most certainly going to become a [collector's item](https://www.trendhunter.com/trends/photo-creator-mini-cam). “This camera has a 180 degree wide-angle view and stunning fisheye barrel distortion. The fish-eye No2 adds a bulb setting for long exposures, a switch for [multiple exposures on the same frame](https://www.trendhunter.com/trends/kodak-snapic-a1), the ability to fire both a hot-shoe flash and the built in flash and has a true fish-eye viewfinder," according to PaulSmith.co.uk. "The camera is finished with a full metal jacket body with the signature Paul Smith multi stripe." The camera uses 35mm film, so it's a nice supplement to your regular digital camera. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 36% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Collaborations:** Collaborating with popular brand names to create a limited edition product is a trending strategy to increase sales and build brand awareness. - **Fisheye Photography:** Fisheye photography is a growing trend in the fashion and art industries, presenting an opportunity for innovative products and experiences. - **Analog and Digital Hybrid Cameras:** The trend of combining the nostalgia and charm of analog photography with modern advancements in digital technology is disrupting the camera industry and providing unique opportunities for product development. ### Where This Applies - **Fashion:** Collaborating with fashion brands to create limited edition products like cameras offer an innovative way to attract customers and create buzz. - **Photography:** The rising trend of fisheye photography presents an opportunity for product development and innovative technology in the photography industry. - **Consumer Electronics:** Combining the analog and digital worlds of photography is a disruptive innovation trend in the camera and consumer electronics industries, offering unique and versatile products for consumers. ## Related on Trend Hunter - [Multi-Coated Glass Lens Cameras](https://www.trendhunter.com/trends/lomo-instant-wide-glass.md) - [Collaboration Point-and-Shoot Cameras](https://www.trendhunter.com/trends/contax-x-mad-paris-t2.md) - [Celebratory Analog Camera Collections](https://www.trendhunter.com/trends/lomography-classics.md) - [Sleek Limited Edition Cameras](https://www.trendhunter.com/trends/Hiroshi-Fujiwara-1.md) - [Exclusive Movie-Inspired Cameras](https://www.trendhunter.com/trends/movie-inspired-camera.md) - [Retro Instant Polaroid Cameras](https://www.trendhunter.com/trends/instax-sq40.md) - [Nostalgic 90s-Style Film Cameras](https://www.trendhunter.com/trends/35mm-film-camera.md) - [Wide-Angle Instant Cameras](https://www.trendhunter.com/trends/fujifilm-instax-wide-400.md) - [Retro-Tinged Polaroid Cameras](https://www.trendhunter.com/trends/square-sq40.md)