# Fashion-Branded Model Cars Paul Smith and Land Rover Partnered on a Die-Cast Toy Model By Michael Hemsworth | Published 2024-05-29 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smith-and-land-rover References: [hypebeast](https://hypebeast.com/2024/5/paul-smith-x-land-rover-die-cast-defender-90-model-release-info) & [paulsmith](https://www.paulsmith.com/paul-smith-land-rover-defender-90-1-18-die-cast-metal-collector-s-edition)  [Paul Smith and](https://www.trendhunter.com/trends/braun-paul-smith-bn0279) [Land Rover](https://www.trendhunter.com/trends/lego-land-rover-defender-90) have teamed up to reveal a die-cast version of the [Defender 90](https://www.trendhunter.com/trends/galpin) as a way to pay homage to the vehicle model and provide avid collectors alike with an option for their collection. The model boasts a 1:18 scale size and is emblazoned with a variety of colors across the exterior that are all in-line with the real-life version of the fashion-branded vehicle first shown off in 2015. The model focuses on actuation features like steerable front wheels, opening doors and hood, and even a functioning suspension system. The die-cast Paul Smith and Land Rover Defender 90 is crafted with a blend of 60% zinc alloy, 30% plastic, 8% rubber and 2% metal for a durable yet luxurious feel. Image Credit: Paul Smith, [hypebeast](https://hypebeast.com/2024/5/paul-smith-x-land-rover-die-cast-defender-90-model-release-info), [paulsmith](https://www.paulsmith.com/paul-smith-land-rover-defender-90-1-18-die-cast-metal-collector-s-edition) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 66% | Freshness: 24% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Fashion-inspired Collectibles:** Blending high fashion with toy model craftsmanship reveals a unique niche for collectors who value both aesthetics and exclusivity. - **Die-cast Vehicle Innovation:** Incorporating advanced functional features in die-cast models, like steerable wheels and functioning suspensions, elevates the collectible experience. - **Luxury Toy Engineering:** Using premium materials such as zinc alloy and rubber for model cars sets a new standard for durability and sophistication in the toy industry. ### Who This Affects Most - **Fashion:** Collaborations like the one between Paul Smith and Land Rover highlight how fashion brands can extend their identity into new and unexpected markets. - **Toys and Collectibles:** The introduction of high-end, fashion-branded die-cast models represents a merging of playfulness and luxury in the toy collectibles market. - **Automotive:** Automotive brands leveraging their iconic designs in collectible form can tap into new revenue streams and deepen brand loyalty among enthusiasts. ## Related on Trend Hunter - [Minimalist SUV-Inspired Toys](https://www.trendhunter.com/trends/land-rover-icon-model-01.md) - [Car-Inspired Intricate Puzzle Sets](https://www.trendhunter.com/trends/classic-defender.md) - [Miniature Designer Collectible Cars](https://www.trendhunter.com/trends/art-car-1.md) - [Car-Inspired LEGO Sets](https://www.trendhunter.com/trends/lego-land-rover-defender-90.md) - [Designer Edition Hatchbacks](https://www.trendhunter.com/trends/mini-paul-smith-edition.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Miniature Art Cars](https://www.trendhunter.com/trends/hot-wheels-and-daniel-arsham.md) - [Automotive Brand Decor Toys](https://www.trendhunter.com/trends/rollsroyce-cameo.md) - [Fashion Collaborative Toy Cars](https://www.trendhunter.com/trends/mschfs-hot-wheels.md)