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# Nautical-Themed Streetwear Capsules
Paul & Shark Joins LQQK Studio on a Collection for SS19

By Amy Duong | Published 2019-02-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/paul-shark
References: [highsnobiety](https://www.highsnobiety.com/p/lqqk-studio-paul-shark-ss19/) & [paulshark.it](http://www.paulshark.it/)

Italian fashion label Paul & Shark joins forces with Brooklyn-centric brand LQQK Studio on a collection designed for the Spring/Summer 2019 season. The capsule features 26 pieces in total, all of which are crafted carefully in Italy -- notably, this also marks Paul & Shark's second collaborative project ever. The collection is comprised of silhouettes such as graphic t-shirts, polo shirts, caps, sweaters, overalls, jackets, and more.

The overall design aesthetic that the range adopts stems from a [nautical theme translated on streetwear](https://www.trendhunter.com/trends/stone-island-marina-aw25) structures. A standout item in the range highlights the key jacket and bib that are constructed using 'Typhoon 20000, which is a signature fabric material by Paul & Shark -- it boasts [waterproof and windproof elements](https://www.trendhunter.com/trends/beams-and-speedo). Another notable component of the range is the graphic tees that highlight Paul & Shark's historic visuals and LQQK Studio's flipped screen-printed coloration.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 53% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Nautical-themed Streetwear:** Disruptive innovation opportunity: Incorporating nautical-inspired elements into streetwear designs to create a unique and eye-catching aesthetic.
- **Collaborative Fashion Collections:** Disruptive innovation opportunity: Partnering with other brands to create limited-edition collections that appeal to a broader audience and generate buzz.
- **Signature Fabric Materials:** Disruptive innovation opportunity: Developing and promoting specialized fabric materials that offer enhanced performance features, such as waterproof and windproof properties.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Integrating unique themes and collaborations to create distinctive fashion collections that stand out in the competitive industry.
- **Streetwear:** Disruptive innovation opportunity: Exploring unconventional design inspirations, such as nautical themes, to redefine the streetwear aesthetic and attract new consumer segments.
- **Textile Manufacturing:** Disruptive innovation opportunity: Researching and developing fabric materials with advanced properties, such as waterproof and windproof capabilities, to meet evolving consumer needs and preferences.

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