# Gritty Androgynous Editorials The Photoshoot by Paul Schmidt for Commons & Sense is Dark By Meghan Young | Published 2013-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paul-schmidt-for-commons-sense References: [fashiongonerogue](http://fashiongonerogue.com/tamy-glauser-poses-for-paul-schmidt-in-commons-sense/) & [commons-sense.net](http://www.commons-sense.net/) The editorial by photographer Paul Schmidt for Commons & Sense is [dark and gritty](https://www.trendhunter.com/trends/khaotique-noir). Shot in studio against a vacuous black backdrop, model Tamy Glauser and her feathery companion appears to be floating in a void. Despite the simplicity of the set, the photoshoot itself is rife with a nonchalant attitude that adds a dimension of emotion to the images. This mood perfectly suits the [androgynous looks](https://www.trendhunter.com/trends/sujitha-shivajothi) the bald beauty is clad in. Appearing in the pages of the publication's latest issue, the editorial by Paul Schmidt for Commons & Sense showcases a slew of [dramatic shapes and sensuous silhouettes](https://www.trendhunter.com/trends/shapes-we-take). It is interesting to note that the dark void extends to the clothes by slightly diminishing their bright white palette. This lends a sinister vibe that stylist Shino Itoi uses to her benefit. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 94% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dark Fashion Editorials:** Fashion photography moving away from bright, cheerful images in favor of darker, moodier aesthetics. - **Androgynous Fashion:** Fashion industry experimenting with gender neutrality and designs that blur traditional gender lines. - **Emotional Storytelling in Fashion Photography:** Fashion photographers using more nonchalant attitudes and dramatic shapes to add emotional depth to their images. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity may be to experiment with alternative aesthetics and storytelling methods. - **Fashion Design:** Disruptive innovation opportunity may be to design clothing and accessories that are gender-neutral. - **Fashion Publications:** Disruptive innovation opportunity may be to embrace darker, moodier aesthetics and explore new forms of storytelling. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)