# Inspiring Athlete Campaigns This Paul Podba Adidas Ad Highlights the Star's Journey to Success By Riley von Niessen | Published 2016-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paul-pogba-adidas References: [hypebeast](http://hypebeast.com/2016/10/paul-pogba-adidas-campaign) & [youtube](https://www.youtube.com/watch?v=xkky0mmayj8) A part of its #HereToCreate series, this Paul Pogba adidas ad considers how the young soccer star has never lost sight of his goals and has never been afraid to be original. As [HYPEBEAST](https://www.trendhunter.com/trends/hennessy-and-kim-jones) reports, the commercial is additionally "a celebration of the man’s return to Old Trafford." It begins with a young boy who represents Paul Pogba, who's kicking around a ball with skill in the middle of a busy market. The scene changes to a cement soccer field, where he's shown outplaying opponents who are clearly much older than him. He runs to class, playfully winks at a girl and then heads home, where he again kicks a ball around his house -- much to the dismay of his downstairs neighbor. Through out the Paul Pogba adidas ad, the [soccer star's name](https://www.trendhunter.com/trends/thirsty-for-more-campaign) is repeated, ending with a stadium of fans chanting it in unison. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 5% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Youth Empowerment in Sports:** Disruptive Innovation Opportunity: Develop innovative training programs and platforms to empower young athletes to pursue their sports dreams. - **Celebrity Athlete Endorsements:** Disruptive Innovation Opportunity: Create new marketing strategies that leverage the personal stories and journeys of athletes to connect with consumers. - **Authenticity in Brand Advertising:** Disruptive Innovation Opportunity: Explore new ways to authentically showcase athlete partnerships to resonate with target audiences. ### Where This Applies - **Sports Equipment and Apparel:** Disruptive Innovation Opportunity: Integrate technology and data analytics into sports equipment and apparel to enhance performance and provide personalized experiences for athletes. - **Advertising and Marketing:** Disruptive Innovation Opportunity: Develop innovative storytelling techniques and immersive experiences to captivate and engage consumers in athlete campaigns. - **Youth Sports Programs and Education:** Disruptive Innovation Opportunity: Utilize emerging technologies and digital platforms to enhance the accessibility and effectiveness of youth sports programs and education. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Football-Centric Hero Campaigns](https://www.trendhunter.com/trends/we-are-football.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Taekwondo Champion Sports Campaigns](https://www.trendhunter.com/trends/skylar-park.md) - [Soccer-Themed AR Activations](https://www.trendhunter.com/trends/score-with-pogba.md) - [Empowering Soccer-Inspired Campaigns](https://www.trendhunter.com/trends/renowned-soccer-icons.md)