# Wickedly Winged Campaigns The Paul Mitchell 'Angels' Shoot is Saucy and Steamy By Marriska Fernandes | Published 2011-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paul-mitchell-angels-shoot References: [behance.net](http://www.behance.net/gallery/Angels-Paul-Mitchell-Winter-Campaign/2219228) & [paulmitchell](http://www.paulmitchell.com) Creative thinking always gets my stamp of approval, and the Paul Mitchell '[Angels](https://www.trendhunter.com/trends/angels-powder)' shoot is certainly on the list. The angels theme was used for the winter campaign with models that quickly grab a viewers' attention with just a glance. Captured by Carsten Witte, the shoot focuses on [hair products](https://www.trendhunter.com/trends/olaplex-no7-bonding-oil) for Paul Mitchell. It features two seductive models in pearl white wings and a sandwiched male model posing between them. This wintry-white campaign is what would grab anyone's attention. The Paul Mitchell 'Angels' shoot is perfectly suited to target the viewers who want professional hair care and the campaign highlights the 'angel' tresses that bounce away in the shoot. If you want to be blown away by the tempting [seductive curls](https://www.trendhunter.com/trends/give-gloss-campaign) or celebrity-like highlights, then this gallery is a must-see. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Seductive Product Campaigns:** There is an opportunity to create advertising campaigns that utilize seductive themes and strong visuals to capture consumers' attention and promote a product. - **Creative Winter Campaigns:** Creative winter campaigns in fashion and beauty industries can incorporate unique themes and visual elements that set them apart from the traditional holiday season advertising. - **Angel-themed Promotions:** The angel theme is a unique marketing tool for promoting hair care products and could be utilized in a variety of industries such as fashion, beauty, and entertainment. ### Where This Applies - **Hair Care:** Creative product campaigns for hair care companies such as Paul Mitchell can incorporate unique themes and strong visuals to capture consumers' attention and promote a product. - **Fashion:** The use of unique and creative winter campaigns in fashion, incorporating non-traditional holiday themes can set an industry publication or brand apart from competitors. - **Beauty:** Incorporating unique themes and strong visuals in advertising campaigns for beauty products can set brands apart and be used across multiple mediums including television and social media. ## Related on Trend Hunter - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Textured Hair Advertising Campaigns](https://www.trendhunter.com/trends/from-one-queen-to-another.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md)