# Celebs On YouTube Paul McCartney's Video Fuels Nodding Trend By Ben Preiss | Published 2007-10-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/paul-mccartney-post-youtube-video-and-starts-nodding-trend References: [cbsnews](http://www.cbsnews.com/stories/2007/10/04/earlyshow/leisure/music/main3329158.shtml) & [uk.news.launch.yahoo](http://uk.news.launch.yahoo.com/dyna/article.html?a=/03102007/397/mccartney-sparks-internet-nodding-craze-0.html&e=l_news_dm) Sir Paul McCartney posted a video of himself, his mates and a teddy bear nodding along to his song, "Nod Your Head" from his last album. **Implications** - [The Beatles](https://www.trendhunter.com/trends/the-beatles-collection) have always been trend setters, and it looks like McCartney hasn't slowed down by [taking advantage of Youtube](https://www.trendhunter.com/trends/youtube-hype-feature). The video has started a frenzy of users worldwide who are responding to the video by giving their nod of approval to the song due to his immense influence. It's an interesting way to gain exposure and it's clear that McCartney still has a way with people. The video is cute, hilarious and it's something that [Beatles fans](https://www.trendhunter.com/trends/the-beatles-x-crocs-classic-clog) or just music fans in general can enjoy. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 24% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Youtube Celebrity Trend:** YouTube celebrities like Paul McCartney are utilizing the platform to gain exposure and engage with a global audience. - **Nodding Trend:** The video of Paul McCartney and his friends nodding along to a song has sparked a trend of users worldwide giving their nod of approval to various content. - **Influencer Marketing:** The success of Paul McCartney's video highlights the power of influencers in reaching and influencing a wide audience. ### Industries Being Reshaped - **Music Industry:** Music artists are exploring new ways to promote their music and engage with fans through social media platforms like YouTube. - **Entertainment Industry:** The entertainment industry is leveraging YouTube to create viral content and connect with a global audience. - **Marketing and Advertising Industry:** The success of Paul McCartney's video demonstrates the effectiveness of influencer marketing in generating buzz and engaging audiences. ## Related on Trend Hunter - [Iconic Rock Band-Inspired Menswear](https://www.trendhunter.com/trends/the-beatles-collection.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Rock Band-Honoring Clogs](https://www.trendhunter.com/trends/the-beatles-x-crocs-classic-clog.md) - [Layered Online Content Reports](https://www.trendhunter.com/trends/creative-maximalism.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md)