# Flower-Infused Flats The Paul Mayer Lavender Shoes Will Have Your Feet Smelling Fresh & Floral By Emily Evans | Published 2011-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paul-mayer-lavendar References: [refinery29](http://www.refinery29.com/ballet-flats-the-smell-like-lavender-1) & [shoptheshoebox](http://www.shoptheshoebox.com/cozy-flat/7704/60429) If you've been noticing that your feet aren't smelling so fresh this season, then you should check out these [Paul Mayer](https://www.trendhunter.com/trends/paul-mitchell-clear) lavender-scented flats. Even if you claim your feet are always smelling crips, the scented feature of these shoes can be an added bonus for anyone! This cool shoe find is available at [Shoe Box](https://www.trendhunter.com/trends/single-shoe-services) on Madison Ave in New York City. These flats were reported on the fashion-forward online website [Refinery29](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare), which is always up-to-date with the latest and greatest fashion fixes. The Paul Mayer lavender-scented flats are an unusual choice for the French designer, who typically favors classic designs. The flats aren't only creatively infused with a sweet lavender scent, but they are also favorable due to their classic nude and black colour scheme. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Scented Shoes:** Opportunity for shoe companies to cater to consumers who value pleasant fragrances in their footwear. - **Fashion Fixes:** Opportunity for fashion-forward companies to offer unique and innovative products to keep up with consumer demands. - **Classic Designs:** Opportunity for designers to experiment and add unconventional elements to their traditionally favored classic designs. ### Sectors Adopting This - **Footwear:** Opportunity for the footwear industry to incorporate scent-infused materials into their products. - **Fashion Retail:** Opportunity for retailers to stock and promote fashion-forward products that provide unique solutions. - **Design:** Opportunity for designers to integrate unconventional elements into their designs and create new market segments. ## Related on Trend Hunter - [Fashion Brand Lavender Perfumes](https://www.trendhunter.com/trends/fabuloso.md) - [Shoe-Scented Candles](https://www.trendhunter.com/trends/taft.md) - [Sneaker-Inspired Fragrance Launches](https://www.trendhunter.com/trends/distilled-fragrance.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md) - [Urban Lilac Fragrances](https://www.trendhunter.com/trends/lilac-city.md) - [Fruity Herb-Powered Shoe Fresheners](https://www.trendhunter.com/trends/boot-bananas.md) - [Fragrance-Integrated Fashion Accessories](https://www.trendhunter.com/trends/bright-crystal.md) - [Chic Ballet Mesh Flats](https://www.trendhunter.com/trends/dreaming-ballet-mesh-flats.md) - [Premium Fashion-Forward Slippers](https://www.trendhunter.com/trends/mave-chez.md)