# Book-Shaped Business Cards These Business Cards Cleverly Reflect the Company's Product By Charlotte Joyce Kidd | Published 2015-08-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/paul-marigold-business-cards References: [behance.net](https://www.behance.net/gallery/28357667/Paul-Marigold-Business-Card) & [behance.net](https://www.behance.net/gallery/28357667/Paul-Marigold-Business-Card) The new Paul & Marigold business cards perfectly represent the brand. The cards, created by Singapore design group Foreign Policy, feature the title of a [classic work of literature](https://www.trendhunter.com/trends/dior-book-tote) on a colorful, solid stock cover. Within, on a thinner sheet of paper, Paul & Marigold's contact information is displayed in the format of a table of contents. The Paul & Marigold business cards are a unique encapsulation of the company's ethos. As a [boutique publishing house](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand), it's important for the cards to demonstrate the company's love of literature, while expressing their aptitude for simplicity and style in design. These Paul & Marigold business cards are an example of how an innovative, outside-the-box card can capture the attention and admiration of possible clients. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 90% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Literature-inspired Business Cards:** More companies are using literary references to create unique and memorable business cards. - **Innovative Business Card Design:** Companies are exploring new and creative ways to design business cards that capture attention and express brand identity. - **Creative Use of Stationery:** Businesses are finding ways to utilize stationery in unique and unexpected ways to market their brand. ### Where This Applies - **Printing and Publishing:** The printing and publishing industry can capitalize on the trend towards literature-inspired business cards and offer customizable design options to clients. - **Graphic Design:** Graphic design firms can offer innovative and eye-catching business card designs to clients looking to stand out in their industry. - **Marketing and Advertising:** Marketing and advertising firms can advise clients on how to creatively incorporate stationery and other materials into their branding efforts. ## Related on Trend Hunter - [Novel-Inspired Wallets](https://www.trendhunter.com/trends/book-wallets.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [Imitation Book Accessories](https://www.trendhunter.com/trends/novel-bookwallets.md) - [Book-Shaped Transparent Bookmarks](https://www.trendhunter.com/trends/transparent-bookmark.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Hyper-Targeted Book Covers](https://www.trendhunter.com/trends/the-book-of-money.md) - [Phygital Business Cards](https://www.trendhunter.com/trends/moo-paper-cards.md)