# Glamorous Foodtography Paul Lowe Makes Food Styling Resemble High Fashion Shoots By Summer Luu | Published 2010-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paul-lowe References: [trendland.net](http://trendland.net/2010/11/14/food-styling-by-sweet-paul/) & [sweetpaul.typepad](http://sweetpaul.typepad.com/) Paul Lowe, a Norwegian food and prop stylist, packed his Louis and moved from Oslo to New York to live and love. In the featured set of photos, this stylist not only makes food look edible, but also adds a [fashionable edge](https://www.trendhunter.com/trends/louis-vuitton-octopus) to these prints as well. A pumpkin designed in [Louis Vuitton prints](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) and a squash inspired by Alexander McQueen are a couple of his [luxuriously branded foods creations](https://www.trendhunter.com/trends/egg-bag). Paul Lowe does a great job in making you drool over his intriguing prints. See for yourselves in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 89% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Food Photography:** Opportunity to create more visually stunning food imagery by incorporating elements of fashion photography. - **Luxury Food Branding:** Opportunity for luxury food brands to differentiate themselves by collaborating with stylists to create unique and upscale designs for their products. - **Fashionable Food Products:** Opportunity to create food products that incorporate high fashion design concepts and branding. ### Who This Affects Most - **Food and Beverage:** Industry should explore collaborative opportunities with stylists to create visually stunning product imagery. - **Fashion and Luxury Goods:** Industry should explore collaboration opportunities with chefs and food stylists to incorporate high fashion design concepts and branding in food products. - **Marketing and Advertising:** Opportunity to market food products through visually stunning imagery that incorporates fashion and luxury design concepts. ## Related on Trend Hunter - [Gourmet Festive Creations](https://www.trendhunter.com/trends/gourmet-festive-creations.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Haute Fashion House Tablewares](https://www.trendhunter.com/trends/louis-vuitton-constellation-and-splendor.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Pastry-Inspired Clutches](https://www.trendhunter.com/trends/greggs-sausage-roll-clutch.md) - [Fruit-Inspired Furniture Collections](https://www.trendhunter.com/trends/fruitinspired-furniture-collection.md) - [Realistic Food Candles](https://www.trendhunter.com/trends/pantlers-rations.md)