# Homelessness-Supporting Blanket Designs LANY's Paul Klein & Sackcloth & Ashes Debut a Chic Blanket By Kalin Ned | Published 2024-12-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paul-klein References: [sackclothandashes](https://sackclothandashes.com/Lany)  The collaboration between LANY’s [Paul Klein](https://www.trendhunter.com/trends/bonsoirs) and Sackcloth & Ashes presents a thoughtful initiative aimed at combining philanthropy with stylish design. Following a life-altering car accident, Paul Klein wanted to focus on gratitude and community support. This has culminated in a [blanket collection](https://www.trendhunter.com/trends/rumpl-x-snow-peak-nanoloft-takibi-blanket) designed not only for comfort but also for impact. For every blanket purchased, a matching blanket is donated to a [homeless shelter](https://www.trendhunter.com/trends/beauty-2-the-streetz). This model ensures that each purchase directly contributes to helping vulnerable individuals and also aligns with Sackcloth & Ashes' core mission. Paul Klein shared about the collaboration: "Changing the world starts by changing your local community. LA is my favorite place on earth. It’s where I live, it’s my home, and it’s a city I want to help improve. A couple weekends ago, heroes of humanity organized an outreach downtown where basic needs were met in a very practical way. While other were providing hot meals, groceries, and clothes for those in need. I volunteered with Sackcloth & Ashes - handing out free blankets for those who spend the night sleeping outside. If we can somehow make someone’s life even 1% better, i’m all in." Image Credit: LANY x Sackcloth & Ashes ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 22% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Cause-driven Consumerism:** Collaborations between brands and celebrities are increasingly focusing on social impact, marrying style with philanthropy to engage socially-conscious consumers. - **Buy-one-give-one Models:** Innovative business models that pair purchases with donations are gaining traction, offering consumers a tangible way to contribute to social causes with each transaction. - **Local Community Engagement:** Brands are placing a growing emphasis on impacting their immediate communities, using local collaborations to drive grassroots-level change. ### Industries Being Reshaped - **Textile Industry:** The textile sector is innovating with cause-oriented product lines that align consumer purchases with charitable donations. - **Philanthropy Market:** Organizations in the philanthropy space are redefining donation models through commerce partnerships, making giving a seamless part of the buying experience. - **Lifestyle and Fashion:** Lifestyle brands are intertwining fashion with social responsibility, thus creating apparel and accessories that reflect both personal and communal values. ## Related on Trend Hunter - [Homeless-Supporting Accessories](https://www.trendhunter.com/trends/toques-from-the-heart.md) - [Artful Lightweight Blanket Lines](https://www.trendhunter.com/trends/chasing-paper1.md) - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Collaborative Homelessness Initiatives](https://www.trendhunter.com/trends/homelessness-crisis.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Artist-Designed Wool Blankets](https://www.trendhunter.com/trends/eike-konig.md) - [Streetwear-Inspired Cashmere Blankets](https://www.trendhunter.com/trends/kaws-2.md) - [Wildfire Relief Luggage Donations](https://www.trendhunter.com/trends/ricardo-beverly-hills.md) - [Sustainable Luxe Pet-Friendly Furniture](https://www.trendhunter.com/trends/lay-lo.md)