# Witty Graphic Merchandise Paul Kasmin Shop & Edition01 Celebrate Anniversaries with New Collection By Katie Pagnotta | Published 2012-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paul-kasmin-shop-and-edition01 References: [edition01](http://www.edition01.com) & [fashionindie](http://fashionindie.com/edition_01-launches-oy-and-yo-collection-were-giving-away-a-500-giftcard-to-shop/) The [Paul Kasmin Shop](https://www.trendhunter.com/trends/paul-mitchell-clear) and Edition01 celebrate their one year anniversaries with the introduction of a collection of witty and graphic merchandise. The collection consists of a variety of pieces designed by a mix of designers for an [art-fused fashion collaboration](https://www.trendhunter.com/trends/joy-artist-capsule) during Art Basel in Miami. The standout pieces from the vibrant and artistic collection are definitely the dual phrased graphics. The 'OYYO' print tees by StyleMint + Deborah Kass are fun, witty and playful. "OY" is written in bold lettering on the front and "YO" pops out on the flip side. The "OYYO" slippers by Deborah Kass + Del Toro feature the same idea and are totally chic. These black and gold velvety shoes are classy and snazzy. The Kasmin Shop and Edition01 [anniversary-inspired designer collaboration](https://www.trendhunter.com/trends/kway-exhibition) collection is full of fun phrases and a bright future. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 64% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Art-fused Fashion Collaboration:** The collaboration between designers and artists in the fashion industry creates opportunities for innovative and unique merchandise. - **Dual Phrased Graphics:** The use of dual phrased graphics on t-shirts and accessories offers playful and witty fashion options. - **Anniversary-inspired Designer Collaboration:** Celebrating anniversaries through designer collaborations encourages the creation of limited-edition and commemorative merchandise. ### Who This Affects Most - **Fashion:** The fashion industry can explore the potential of art-infused collaborations to create distinctive merchandise. - **Art:** Artists can expand their reach by partnering with fashion brands to design unique graphic prints and accessories. - **Retail:** Retailers can capitalize on anniversary celebrations by curating special designer collaboration collections that appeal to customers. ## Related on Trend Hunter - [Literary Anniversary Clothing Ranges](https://www.trendhunter.com/trends/the-new-yorker-x-j-crew.md) - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Colorful Textured Artful Homeware](https://www.trendhunter.com/trends/absorbed-language.md) - [Eye-Catching Modern Tennis Collections](https://www.trendhunter.com/trends/modern-tennis-collection.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Limited Art Apparel Collections](https://www.trendhunter.com/trends/autotype.md) - [Pop Art Creative Collections](https://www.trendhunter.com/trends/kaws-warhol-ut.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md)