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# "Miracle" Product Turns Man Into Smurf
The Blue Man

By cosio55 | Published 2007-12-21 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/paul-karason
References: [consumerist](http://consumerist.com/336219/odd-gadget-turns-man-blue)

14 years ago, Paul Karason had [fair skin](https://www.trendhunter.com/trends/uv-skin-recovery) and freckles. Today, he's a [deep shade of blue](https://www.trendhunter.com/trends/is-my-blue-your-blue), all thanks to his infomercial purchase. He bought an apparent cure-all miracle product called colloidal silver, a substance made from mixing water and an electrical current.

"The change was so gradual that I didn't perceive it, and the people around me, likewise, it was just so gradual no one really noticed," Karason said. "It wasn't until a friend I hadn't seen in several months came by to my parent's place to see me and he asked, What did you do?'"

This is totally real. It's not makeup, [paint a strange tattoo](https://www.trendhunter.com/trends/color-twister) or dye -- his skin actually IS this color.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 30% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What Makes This Trend Stand Out

- **Alternative Health Products:** The use of unconventional items such as colloidal silver can lead to disruptive innovation opportunities in the health industry.
- **Permanent Body Modifications:** The trend of permanent body modifications like in colloidal silver can lead to innovative tattoo technologies.
- **Infomercial Purchases:** The increasing popularity of infomercial purchases can lead to new marketing strategies and product development.

### Sectors Adopting This

- **Health and Wellness:** The health and wellness industry can benefit from the trend of alternative health products like colloidal silver.
- **Tattoo Industry:** The tattoo industry can innovate new technologies to create permanent body modifications like colloidal silver.
- **Marketing and Advertising Industry:** The marketing and advertising industry can benefit from the trend of infomercial purchases by developing new marketing strategies.

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