# Shimmery Cat-Shaped Makeup Paul & Joe Launched a Series of Products That are Ideal for Cat Lovers By Riley von Niessen | Published 2017-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paul-joe References: [popsugar](https://www.popsugar.com/beauty/photo-gallery/44317673/image/44317679/Shop-Entire-Champagne-Soiree-Collection-Below) & [beautyboutique](https://www.beautyboutique.ca/brand/paul-and-joe) Paul & Joe, a makeup brand that was launched by Sophie Mechaly after her fashion line that shares the same name saw much success, recently unveiled a series of products that make use of packaging that features cats, and some that are even shaped like them. Included in the collection are [compacts, eye glosses](https://www.trendhunter.com/trends/key-chain-lip-gloss), and a number of different lipsticks. The lipsticks are the most unique product from the collection, with two layers of formula comprising each tube. At the center, is a pigmented color that is slightly raised, with a tiny cat's head carved into it. On the outside of the color is a transparent formula that's packed full of glitter, which adds some sparkle and hydration to the lips while the color is added as well. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 42% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Shimmery Makeup:** Opportunity for cosmetic brands to create unique products by incorporating glitter and playful designs. - **Cat-inspired Packaging:** Potential for packaging companies to attract cat lovers by creating innovative and eye-catching designs. - **Layered Lipstick Formulas:** Chance for brands to create multi-dimensional lip products with unique textures and visual appeal. ### Sectors Adopting This - **Cosmetics:** The cosmetic industry can tap into the growing demand for playful and unique makeup products. - **Packaging:** Packaging companies can capitalize on the trend of incorporating innovative and attractive designs into their products. - **Fashion:** Fashion brands can explore collaborations with makeup brands to create cat-themed products that cater to cat lovers and fashion enthusiasts. ## Related on Trend Hunter - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Makeup-Themed Dog Toys](https://www.trendhunter.com/trends/makeupthemed-dog-toys.md) - [Heart-Themed Makeup Collections](https://www.trendhunter.com/trends/heart-to-get-valentines-day.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Shimmery Lip Balms](https://www.trendhunter.com/trends/fresh-kiss-glossy-lip.md) - [Key Chain Lip Glosses](https://www.trendhunter.com/trends/key-chain-lip-gloss.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md)