The Paul & Joe Spring 2012 ad campaign offers a glamorous emphasis on the rivalries of cowboys. It has a Native American theme that blows the current fascination with cowgirls and Western narratives right out of the water. From the long, pigtail braids to the feather accessories and fringed poncho, everything about this ad campaign screams Pocahontas.
The Paul & Joe Spring 2012 ad campaign was shot by photographer Mikael Jansson. Starring model Zuzanna Bijoch, alongside male model Miles McMillan, the photo shoot takes place on a rocky terrain that accents the tribal patterns, earthy palette and stoic expressions beautifully. The set was designed by Peter Klein, while stylist Karl Templer selected the range of bohemian fashion.