# Vintage Coastal Shoots California Dreaming by Paul Jasmin is a Captivating Look at the West Coast By Peter Vallas | Published 2011-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paul-jasmin References: [tmagazine.blogs.nytimes](http://tmagazine.blogs.nytimes.com/2010/12/14/asked-and-answered-paul-jasmin/) & [imdb](http://www.imdb.com/name/nm0419220/) California Dreaming is a book on the photography series by renowned photographer Paul Jasmin. In this gripping series, Californians are shown lounging about, minding their everyday tasks. The photo series seems to be dated with a retro 60s feel. Paul Jasmin shoots these sun-loving models in this fun and alluring spread, incorporating beauty, vintage styling and the [California culture from the 60s](https://www.trendhunter.com/trends/california-holiday). **Implications** - To get some inspiration for a [retro California-style look](https://www.trendhunter.com/trends/boys-lie-license-plate), check out the colorful tanks and undies spotted on the men and loose buttoned-down shirts on the women. The models all look so carefree and relaxed as they lounge around on a scorching-hot summer day. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Retro Fashion Revival:** Businesses can capitalize on the trend of vintage fashion by incorporating classic styles into their designs and product offerings. - **Nostalgic Lifestyle Marketing:** Companies can tap into consumer nostalgia by marketing products and services that evoke memories of a simpler time, such as the 1960s California culture. - **Photography Series Marketing:** Brands can collaborate with photographers to create captivating visual content that tells a story and resonates with their target audience. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate retro fashion styles into their product offerings to capitalize on the trend of vintage fashion. - **Travel and Tourism:** Tourism companies can market travel experiences that showcase a nostalgic California lifestyle, similar to that depicted in the photography series. - **Marketing and Advertising:** Marketing agencies can collaborate with photographers to create visually compelling content that tells a story and resonates with their clients' target audience. ## Related on Trend Hunter - [California-Inspired Ranch Hotels](https://www.trendhunter.com/trends/sun-ranch.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Vintage Californian Hotels](https://www.trendhunter.com/trends/hotel-june-malibu.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md)