# Floating Block-Building Concepts These Paul Hollingworth Photo-Manipulations are Playful By Josh Triantafilou | Published 2012-05-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paul-hollingworth References: [thedigitalage](http://www.thedigitalage.com/gallery/WE-LOVE-TO-BUILD/193941) & [ph-graphic](http://www.ph-graphic.co.uk/) On his Behance page, Paul Hollingworth describes himself as a "graphic designer, photographer and illustrator rolled into one bundle." Judging by his recent work, titled, 'We Love To Build,' this is an apt description. 'We Love To Build' depicts buildings in various [unusual ways](https://www.trendhunter.com/trends/a-house-with-an-inverted-roof). For instance, in a few frames, the constructions are shown cut up into block-like segments that float in the air like concrete clouds. In others, Hollingworth simply photographs some common, everyday scenes, like the underpass of a bridge, and places a picture of one of his buildings there. Most of the imagery is drawn from photographs, thereby adding a level of realism to otherwise [surreal scenes](https://www.trendhunter.com/trends/marison-heler). In this way, these [photo manipulations](https://www.trendhunter.com/trends/a-week-at-the-knees) demonstrate how architecture itself is a manipulation of natural environments, which is fitting as Hollingworth's work is featured in the Gestalten book, 'Playing with Architecture.' ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Surreal Architecture:** Exploring the concept of buildings depicted in unusual and surreal ways, such as floating block-like segments in the air. - **Photo Manipulations:** Using digital techniques to blend architectural structures into everyday scenes and create captivating visuals. - **Realism in Imagery:** Incorporating realistic elements into surreal imagery by drawing from photographs, showcasing the merging of art and reality. ### Where This Applies - **Architecture:** Opportunities to create innovative building designs that challenge traditional concepts and experiment with unconventional visual representations. - **Photography:** Exploring the use of digital manipulation and photo editing techniques to create unique compositions and visually striking images. - **Visual Arts:** Pushing the boundaries of artistic expression by combining elements of reality and imagination through digital techniques. ## Related on Trend Hunter - [Toy Brick-Inspired Studios](https://www.trendhunter.com/trends/curving-block.md) - [Block Puzzle Modular Dollhouses](https://www.trendhunter.com/trends/dollhouse-concept.md) - [Architecture-Inspired Building Blocks](https://www.trendhunter.com/trends/blockitecture-frank-lloyd-wright.md) - [Whimsical Sculptural Furniture Series](https://www.trendhunter.com/trends/city-block-series.md) - [Towering Wooden Block Sets](https://www.trendhunter.com/trends/capsule-tower.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Protest Sand Architecture](https://www.trendhunter.com/trends/bland-castles.md) - [Paper-Made Mosaic Artwork](https://www.trendhunter.com/trends/real-life-architecture-exhibition.md)