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# Paul Frank Log Backpack
Statement Bag Comes with Purse Axe

By Cowbag | Published 2008-08-25 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/paul-frank-log-backpack-statement-bag-comes-with-purse-axe
References: [fredflare](http://www.fredflare.com/customer/product.php?productid=4085&cat=103#)

In my view Paul Frank merchandise minus the trademark monkey is always creatively a lot stronger. This log backpack from Paul Frank’s ‘Small Paul’ line is case in point.

The backpack features precise details and a wood effect pattern. There is also an axe-shaped zippered coin purse.

I think this bag would be brilliant for a child - but any adult could use the bag as a visual statement: "I am different - look how whacky I am."

It is also worth briefly mentioning the Paul Frank puppet hoodie from the same sight which comes with two detachable hand puppets. Great for drunk student...

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 44% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What's Driving This Trend

- **Creative Backpacks:** Backpacks with unique design features and patterns provide opportunities for innovative and eye-catching branding.
- **Novelty Accessories:** Zippered coin purses in unique shapes and other novelty accessories provide opportunities for creative and fun branding initiatives.
- **Kidult Products:** Products that appeal to both kids and adults can tap into a wider audience and provide opportunities for playful marketing campaigns.

### Who This Affects Most

- **Fashion Accessories:** The fashion accessories industry can benefit from incorporating unique and playful designs in backpacks and accessories, appealing to a wider range of consumers.
- **Toy Industry:** The toy industry can consider incorporating playful design elements like detachable hand puppets into clothing, providing a fun and interactive experience for children.
- **Marketing and Advertising:** The marketing and advertising industry can use products like these to create unique brand experiences and campaigns that stand out among competitors.

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