# Wage Gap Cakes The Paul Bakery Marked Equal Pay Day with 'Bittersweet Pies' By Laura McQuarrie | Published 2016-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paul-bakery References: [adweek](http://www.adweek.com/adfreak/mccann-turned-pie-charts-real-pies-bittersweet-critique-gender-pay-gap-170737) & [paul-bakeries](http://www.paul-bakeries.com/fr/) In order to bring gender inequality issues to light for Equal Pay Day, Paul Bakery created pie chart-inspired desserts. Data on the wage gap is not not always easy to swallow, but these desserts make the experience of opening one's eyes to facts a bit more palatable. The collection of 'Bittersweet Pies' includes ones like the 'The Misrepresentation Cake,' which shows that Romania's parliament is made up of 88% men and 'The Extremely Rich Cake' that shows only one of Romania's 25 wealthiest people is a woman. As well as encouraging people to have thought-provoking conversations over dessert, Paul Bakery donated revenue generated from the project to the FILIA Foundation, which trains women to give them a competitive edge in the job market. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Equal Pay Awareness:** Opportunity to create products or marketing campaigns that bring attention to gender inequality in the workforce and support organizations that strive for equal pay. - **Data-inspired Desserts:** Opportunity to create unique products, packaging or marketing campaigns that use data visualizations as a creative component. - **Socially Responsible Donations:** Opportunity to create socially responsible products or marketing campaigns that donate proceeds to organizations that support social justice causes. ### Sectors Adopting This - **Food & Beverage:** Opportunity to create data-inspired desserts to support social justice causes or raise awareness for an organization or cause. - **Marketing & Advertising:** Opportunity to use data visualizations as a unique component in marketing and advertising campaigns for social justice causes. - **Non-profit & Social Advocacy:** Opportunity to partner with food and beverage companies to create socially responsible products that donate a portion of proceeds to support causes for social justice. ## Related on Trend Hunter - [Satirical Feminist-Forward Ads](https://www.trendhunter.com/trends/underpaid-women.md) - [Empowering Thanksgiving Pies](https://www.trendhunter.com/trends/stacys-rise-pies.md) - [Celebratory Female Empowerment Cupcakes](https://www.trendhunter.com/trends/international-womens-day-cupcakes.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Savory Pop-Up Pie Shops](https://www.trendhunter.com/trends/pop-up-pie-shop.md) - [Special Occasion Cakes](https://www.trendhunter.com/trends/special-occasion-cakes.md) - [Football-Themed Pastry Treats](https://www.trendhunter.com/trends/footballthemed-pastry-treats.md) - [Decadent Pink-Themed Desserts](https://www.trendhunter.com/trends/2026-valentines-day-lineup.md) - [Handmade Romantic Baked Goods](https://www.trendhunter.com/trends/paris-baguettes-valentines-day-treats.md)