# Cheesy Beetroot Patties ASDA's Extra Special Melts Offer an Alternative to Meat Patty Melts By Laura McQuarrie | Published 2019-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/patty-melt References: [livekindly.co](https://www.livekindly.co/vegan-beetroot-spinach-melts-now-asda/) & [groceries.asda](https://groceries.asda.com/product/sausages-burgers-grills/asda-extra-special-2-beetroot-spinach-melts/1000095494569) UK supermarket chain [ASDA](https://www.trendhunter.com/trends/beyond-burger-jalapeo) is now offering an entirely [plant-based patty melt](https://www.trendhunter.com/trends/mr-royale-with-cheese) as an alternative to similar options that are traditionally paired with meat and cheese. These alternative melts features patties formed from spinach, shredded beetroot, balsamic vinegar and sunflower seeds, which are used to sandwich sections of [dairy-free cheese](https://www.trendhunter.com/trends/plonts)—made from a coconut oil base that aims to replicate goat's cheese. Each of the ASDA Extra Special Beetroot & Spinach Melts provides a source of fiber and more than five grams of plant-based protein. Like ASDA, a number of food retailers in the UK are upping the amount of plant-based products that they sell not just for vegans and vegetarians but also curious meat eaters who are willing to try new options. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Alternatives:** ASDA's introduction of plant-based patty melts showcases the growing trend of offering vegan and vegetarian alternatives to traditional meat and cheese options. - **Dairy-free Cheese:** The use of dairy-free cheese made from coconut oil presents an innovation opportunity for companies to create more realistic and delicious alternatives to traditional dairy-based cheese. - **Catering to Curious Meat Eaters:** Food retailers increasing their selection of plant-based products to cater to curious meat eaters highlights a trend of expanding the target market for vegan and vegetarian options. ### Industries Being Reshaped - **Supermarkets:** Supermarket chains like ASDA are at the forefront of incorporating plant-based alternatives into their offerings, opening up opportunities for other grocery retailers to follow suit. - **Food Manufacturing:** The growing demand for plant-based alternatives, such as dairy-free cheese, presents an opportunity for food manufacturers to develop and market innovative products that cater to a wider range of dietary preferences. - **Restaurant and Food Service:** Restaurants and food service providers can capitalize on the trend of offering plant-based alternatives by creating innovative menu items that appeal to both vegans and curious meat eaters. ## Related on Trend Hunter - [Bakeable Cheese Alternatives](https://www.trendhunter.com/trends/baking-bert.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Spicy Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burger-jalapeo.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Lentil-Infused Mushroom Sausages](https://www.trendhunter.com/trends/plantbased-sausages.md) - [Plant-Based Cheddar Slices](https://www.trendhunter.com/trends/cultured-plantbased-cheddar-slices.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md)