# Juice Pulp Burgers Shake Shack's Juice Pulp Veggie Burger Redefines Patty Meat By Malika Renee Butss | Published 2015-06-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/patty-meat References: [foodrepublic](http://www.foodrepublic.com/2015/06/01/mixed-reactions-dan-barbers-wasted-burger-shake-sh) [Shake Shack](https://www.trendhunter.com/trends/shake-shack-veg-out-picnic-kit) created an odd patty meat substitute with the rise of its latest veggie burger. The NYC restaurant is reinventing the way vegetarians indulge in the age-old meal. Following the critically acclaimed pop-up 'WastED,' chef Dan Barber teamed up with Shake Shack's culinary director Mark Rosati to create an interesting [vegetarian burger](https://www.trendhunter.com/trends/aw-plantbased-burger). Created for a one day pop-up, the two culinary geniuses constructed a [juice pulp substitute](https://www.trendhunter.com/trends/grubby-and-symplicity) to replace traditional patty meat. Atop the abnormal patty is rejected beet ketchup, lettuce, tomatoes and onions. Holding the burger together is a day-old Bathazar bread fixed to resemble burger buns. Though this dish is abstract at best, since its release to the citizens of NYC, it has been gaining increasing popularity. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 41% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Food:** The rise of juice pulp burgers highlights the trend of sustainable food by utilizing food waste in innovative ways. - **Plant-based Alternatives:** The creation of a juice pulp veggie burger showcases the trend of plant-based alternatives to traditional meat patties. - **Food Waste Reduction:** The use of rejected beet pulp and day-old bread in the burger demonstrates the trend of finding creative solutions to reduce food waste. ### Where This Applies - **Food & Beverage:** The food and beverage industry can explore the potential of incorporating food waste into product development to meet the growing demand for sustainable and plant-based options. - **Sustainable Packaging:** The rise of sustainable food options like juice pulp burgers presents an opportunity for the sustainable packaging industry to develop eco-friendly packaging solutions to support these products. - **Restaurant & Hospitality:** Restaurants and hospitality businesses can capitalize on the trend of innovative food waste reduction by introducing creative menu items like juice pulp burgers to attract environmentally conscious customers. ## Related on Trend Hunter - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Black Bean Burger Patties](https://www.trendhunter.com/trends/actual-veggies-black-bean-patty.md) - [Jackfruit-Based Smash Burgers](https://www.trendhunter.com/trends/plantbased-classic-smash-burger.md) - [Plant-Derived Smash Burgers](https://www.trendhunter.com/trends/delicious-smash-burger.md) - [Umami Mushroom Patties](https://www.trendhunter.com/trends/the-actual-truffle-burger.md) - [Plant-Based Picnic Packs](https://www.trendhunter.com/trends/shake-shack-veg-out-picnic-kit.md) - [Deluxe Triple-Bun Burgers](https://www.trendhunter.com/trends/big-shack-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Meaty Fried Pickle Burgers](https://www.trendhunter.com/trends/spicy-pickle-bacon-burger.md)