# Body Fluids as Glue Nasty Pattex Glue Ads Looks Like A Really Sticky Mess By Going Like Sixty | Published 2009-01-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/pattex-glue-ad References: [advertolog](http://www.advertolog.com/paedia/prints/2007/4/20/186210/like/) Oh, well, this is just gross. Pattex Glue released the [saltiest posters ever conceived](https://www.trendhunter.com/trends/youll-swear-by-them). The geniuses behind this seed worked for [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad) Germany. I guess the Chief Creative Officer had his underlings come up with this idea. Obvious there was a premature release. Here are the jerk offs that created this mess: [Advertising Agency: DDB, Duesseldorf, Germany](https://www.trendhunter.com/trends/outdoor-advertising-campaign) Chief Creative Officer: Amir Kassaei Executive Creative Director: Eric Schoeffler Creative Directors: Dennis May, Kristine Holzhausen Art Director: Gabriel Mattar Copywriter: Ricardo Wolff Illustration: Sant Animao e efeitos Post production: Digital ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 43% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Body Fluids in Advertising:** An opportunity for creating shock value and edgy, taboo-breaking marketing campaigns. - **Sensationalist Advertising:** An opportunity for attention-grabbing but polarizing ad campaigns that build strong brand recognition. - **Provocative Advertising Strategies:** An opportunity to shock and startle consumers through bold and daring advertising tactics. ### Where This Applies - **Advertising Industry:** An opportunity to create unconventional and edgy advertising campaigns that grab attention and build brand recognition. - **Graphic Design Industry:** An opportunity to experiment with new and shocking visual representations of products and brands in advertising materials. - **Consumer Goods Industry:** An opportunity to use provocative, taboo-breaking advertising strategies to create a stronger brand identity and connect with customers in more memorable ways. ## Related on Trend Hunter - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)