# Vibrantly Patterned Wrist Watches The New AÃRK Collective Collection Features Eye-Catching Pi By | Published 2013-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patterned-wrist-watches References: [inspirefirst](http://www.inspirefirst.com/2013/07/05/ark-collective/) & [aarkcollective](http://aarkcollective.com/) The latest collection from luxury watch design company AÃRK Collective features some of the brand's most [colorfully patterned wrist watches](https://www.trendhunter.com/trends/mrgb2000kt3a) yet. One watch in particular grabs the eyes and will make every shopper stop and stare. This watch's face displays a vibrant black, yellow and white pattern, using [geometric triangle shapes](https://www.trendhunter.com/trends/anoma-a1-optical) as the focus of its design. In an ingenious marketing tactic, AÃRK Collective advertised the watch against its own pattern, making it appear camouflaged while simultaneously bringing out its bright colors and unique style. This causes viewers to see the watch as not just a time-telling device, but as a piece of art that can be coordinated with various outfits, and can even become a topic of conversation at parties or other events. With this new collection, AÃRK Collective has shown that watches can indeed remain functional while channeling a [sense of artistry and creativity](https://www.trendhunter.com/trends/swatch-x-keith-haring-break-free); the brand's new collection truly features works of art. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 32% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Colorful Wrist Watches:** The trend of vibrant and patterned wrist watches opens up opportunities for brands to create unique, eye-catching timepieces that can double as fashion accessories. - **Artistic Time-telling:** The trend of watches as works of art allows designers to showcase their creativity and craftsmanship, presenting watches as more than utilitarian devices. - **Creative Marketing Strategies:** The trend of camouflaging watches against their own patterns presents an opportunity for brands to engage consumers with visually intriguing campaigns that highlight the watch's unique design features. ### Industries Being Reshaped - **Luxury Watch Design:** Luxury watch designers can take advantage of the trend of vibrant and patterned wrist watches to create exclusive and visually appealing timepieces that cater to fashion-conscious consumers. - **Fashion Accessories:** The trend of watches as artistic and statement pieces offers an opportunity for the fashion accessory industry to incorporate unique and eye-catching timepieces into their collections. - **Marketing and Advertising:** The trend of creative marketing strategies around wrist watches gives marketers an opportunity to utilize visual intrigue and unique campaign concepts to attract and engage consumers. ## Related on Trend Hunter - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Color Study-Inspired Timepieces](https://www.trendhunter.com/trends/watch-collection-2.md) - [Co-Branded Maximalist Timepieces](https://www.trendhunter.com/trends/marni-x-gshock-gmds5610ma7er.md) - [Collaborative Bright Tonal Watches](https://www.trendhunter.com/trends/time-for-fun.md) - [Abstract Artwork-Inspired Timepieces](https://www.trendhunter.com/trends/ode-to-delaunay-watch.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Iconic Artwork Watch Collaborations](https://www.trendhunter.com/trends/artful-watches.md)