# Bedspread-Matching Patterned Suits IKEA Made Fashion-Forward, Comfortable Styles with William Hunt By Kalin Ned | Published 2018-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/patterned-suits References: [designtaxi](http://designtaxi.com/news/399445/IKEA-To-Debut-Suits-That-Match-Beds-Curtains-So-You-Can-Feel-At-Home-Anywhere/) & [ikea](https://www.ikea.com/gb/en/ikea/threepiecesuit/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Furniture superstore and delicious food seller [IKEA](https://www.trendhunter.com/trends/ikea-museum-magical-patterns) is now experimenting with fashion retail, as it tapped British tailor William Hunt for an exclusive collection of patterned suits that are designed to match its [bedspreads and curtains](https://www.trendhunter.com/trends/ikea-sandlpare), in order to make consumers "feel at home anywhere." The beautifully handcrafted formal apparel is made out of IKEA textiles—SOFIA, ROSENRIPS, NEDJA and KUNGSLILJA—all used for the furniture giant's products. The three-piece patterned suits definitely make a statement and can be indicative of how one chooses to furnish their home. The endeavor focuses on bringing comfort to people in and outside of the house, allowing them to wear their patterned suits or, better yet, their "identity as a couch potato loud and proud." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 62% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Furniture-inspired Apparel:** There is an opportunity for fashion brands to incorporate furniture textiles or designs into their clothing. - **Home Comfort Clothing:** Companies can create clothing that is designed to give people the comfort of being at home while on the go. - **Matching Fashion and Home Decor:** There is potential for furniture and fashion brands to collaborate and create matching collections for both home decor and apparel. ### Who This Affects Most - **Fashion:** Fashion retailers can benefit from experimenting with furniture textiles and designs in their clothing. - **Furniture:** Furniture brands can explore collaborations with fashion retailers to create matching collections for home decor and apparel. - **Interior Design:** Interior design companies can offer consulting services to help consumers create a cohesive look between their home decor and wardrobe. ## Related on Trend Hunter - [Textile Pattern Showcasings](https://www.trendhunter.com/trends/ikea-museum-magical-patterns.md) - [Nature-Inspired Collaborative Designs](https://www.trendhunter.com/trends/bastua.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Multipurpose Pre-Cut Fabrics](https://www.trendhunter.com/trends/ikea-tyg.md) - [Anniversary-Honoring Furniture Series](https://www.trendhunter.com/trends/stockholm-collection.md) - [Modern Furniture Designs](https://www.trendhunter.com/trends/ikea-revealed.md) - [Retail Furniture Market Expansions](https://www.trendhunter.com/trends/hm-home.md) - [Cutting-Edge Wearable Furnishings](https://www.trendhunter.com/trends/cuttingedge-wearable-furnishings-mcm-wearable-casa-intersects-luxury-fashio.md) - [Festive Fall-Centric Furniture Capsules](https://www.trendhunter.com/trends/hstagille.md)