# Ethnic Motif Marketing Patterned Rice Packaging Visually Indicates Products' Geographic Origins By Amelia Roblin | Published 2015-01-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/patterned-rice-packaging References: [cmykmag](https://www.cmykmag.com/portfolios/julie.longman.html) & [behance.net](https://www.behance.net/Julielongman) What makes this brand of grains unique is that it offers consumers a choice of goods from a variety of different countries. The patterned rice packaging uses distinctive visual languages to describe one of the more unique qualities of its contents. Graphic designer Julie Longman has created a trio of storage jars to hold the edible commodities from India, Africa and China. The most obvious difference between the labels of the tree types is the color, with yellow, blue and pinky-red inks chosen to cover them completely. The beveled edges of these card sleeves were treated slightly differently, with repetitive motifs decorating them in vertical bands. The Indian, African and Chinese varieties have patterned rice packaging that's inspired by the traditional motifs of their cultures' textiles, ceramics and art. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 38% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cultural-inspired Packaging:** Brands can use traditional motifs from different countries to visually communicate their unique products. - **Geographically Sourced Products:** Consumers are interested in choosing goods from a variety of different countries. - **Customized Storage Jars:** Graphic designers can create unique storage jars that showcase the different country of origin for each product. ### Where This Applies - **Food and Beverage:** Creating unique packaging to showcase the origin of different food and beverage products. - **Design and Packaging:** Incorporating cultural-inspired motifs into product design and packaging. - **Home and Kitchen:** Creating customized storage solutions for different types of products, like rice, influenced by their country of origin. ## Related on Trend Hunter - [Redesigned Culinary Mix Packaging](https://www.trendhunter.com/trends/sunbird.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Culture-Inspired Packaging Updates](https://www.trendhunter.com/trends/soba-hibiscus.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Literature-Inspired Packaging Designs](https://www.trendhunter.com/trends/good-to-read.md) - [Cooking-Inspired Spice Packaging](https://www.trendhunter.com/trends/alicias-spice-co.md) - [Natural Plant Beverages](https://www.trendhunter.com/trends/natural-plant-beverages.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Rice Brand Overhauls](https://www.trendhunter.com/trends/minute-rice.md)