# Cartoon Mascot Accessories INU INU's Patterned Backpacks Boast Popular Japanese Characters By Jana Pijak | Published 2016-04-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patterned-backpack References: [inuinu](http://inuinu.com/collections/new/products/copy-of-yuru-kyara-generation-backpack?variant=16693643783) This patterned backpack from INU INU is adorned with popular Japanese 'yuru kyara' characters. The accessory is a dynamic statement piece that garners attention when worn thanks to its vivid pattern. Specializing in niche streetwear products, INU INU is a Millennial-focused retailer that targets youth subcultures like ravers, punks and health goths. Designed by NVDD, this patterned backpack is inspired by childhood imagery, made adult for a demographic of consumers who aren't afraid to embrace their inner kid. Though rejecting subtlety and minimalism, this yura kyara accessory will appeal to streetwear collectors and [cartoon lover](https://www.trendhunter.com/trends/doraemon-fall) who appreciate themed novelty products. The bag is whimsical and functional all at once, offering ample storage space and an aesthetic few can mimic. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Patterned Backpacks:** Disruptive innovation opportunity: Create customizable patterned backpacks that allow users to design their own unique patterns. - **Niche Streetwear:** Disruptive innovation opportunity: Develop a platform for emerging streetwear designers to showcase and sell their products online. - **Themed Novelty Products:** Disruptive innovation opportunity: Introduce a subscription-based service that delivers curated themed novelty products to consumers' doorsteps. ### Who This Affects Most - **Fashion Accessories:** Disruptive innovation opportunity: Incorporate technology into fashion accessories, such as integrating smart features into backpacks. - **E-commerce:** Disruptive innovation opportunity: Implement augmented reality technology into online shopping platforms to allow consumers to virtually try on accessories. - **Subscription Services:** Disruptive innovation opportunity: Create a subscription service that offers personalized product recommendations based on consumers' individual preferences and interests. ## Related on Trend Hunter - [Demure Doggy Backpacks](https://www.trendhunter.com/trends/tsuchiya-kaban-pet-randoseru.md) - [Toy Capsule Display Backpacks](https://www.trendhunter.com/trends/showy-gacha-2.md) - [Cute-Themed Collectible Bags](https://www.trendhunter.com/trends/sugoi-mart.md) - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md) - [Internet Icon Accessory Design](https://www.trendhunter.com/trends/finder-icon-backpack.md) - [Nostalgic Sci-Fi Backpack Collections](https://www.trendhunter.com/trends/stranger-things-backpack-collection.md) - [Micro-Sized Candy-Themed Backpacks](https://www.trendhunter.com/trends/haribo-mini-backpacks.md) - [Mini Plush Accessories](https://www.trendhunter.com/trends/hello-kitty-monchhichi.md) - [Vibrant Anime Streetwear](https://www.trendhunter.com/trends/yu-yu-hakusho-x-graniph.md)