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# Coffee Table Decor Books
'Pattern' by Orla Kiely is a Delightful Hardcover of Soft Surfaces

By Amelia Roblin | Published 2010-09-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pattern-by-orla-kiely
References: [decor8blog](http://decor8blog.com/2010/09/21/new-pattern-book-by-orla-kiely/) & [orlakiely](http://www.orlakiely.com/usa/)

Any avid reader of home, design and fashion magazines will fall in love with 'Pattern' by Orla Kiely. The Irish designer has compiled this beautiful book with illustration, interior, [fashion and product designs](https://www.trendhunter.com/trends/parks-2) of her own, accompanied by a narrative about her life.

With pages and pages of [bold patterns, colors and compositions](https://www.trendhunter.com/trends/what-are-you-looking-at), 'Pattern' by Orla Kiely is a marvelous manual of style. Incorporating a section of the volume that discusses constructive [design blogs](https://www.trendhunter.com/trends/dialogues-on-form), Kiely expertly uses the paper medium to assemble a vibrant essay on patterns.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 33% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Decor Books Featuring Lifestyle Personalities:** Collaborating with lifestyle personalities to create themed decor books centered around their brand may lead to increased visibility and revenue.
- **Interactive and Contextualized Books:** Creating interactive and contextualized books for readers with augmented reality to provide users with 360-degree access to views and sounds related to the book.
- **Sustainable and Eco-friendly Decor Books:** Publishing decor books made from recycled materials to promote eco-friendliness and sustainability in the publishing industry.

### Where This Applies

- **Publishing:** Publishing companies can innovate the industry by developing digital versions of decor books with interactive features and customized content based on consumers' preferences.
- **Interior Design:** Interior design companies may increase customer engagement by collaborating with decor book publishers to create theme-based content and offering readers discounts on interior design services.
- **Fashion Design:** Fashion designers can use decor books to advertise their fashion products by collaborating and sharing advice in the field of fashion and home decor.

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