# Branded Footwear Collaborations Patta Worked With Popular Shoe Brands for a New Collection By Mishal Omar | Published 2017-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patta References: [sneakernews](https://sneakernews.com/2017/02/14/patta-undefeated-fubu-puma-collection-release-date-info/) Patta is an Amsterdam-based store that sells branded clothing and footwear staples, offering everything from Nike and [adidas](https://www.trendhunter.com/trends/gazelle-85), to ASICS, [New Balance](https://www.trendhunter.com/trends/991v2-sneaker) and [Stussy](https://www.trendhunter.com/trends/respect-tee). The company recently collaborated with several brands in order to offer a new collection of shoes for its consumers. The brand recently collaborated with Puma in order to create fashion staples that are inspired by 90s hip-hop, which were released at its Los Angeles-based pop-up store and then launched in its London and Amsterdam stores. Patta also recently partnered with Jason Markk, with the two brands creating a "special package" that was exclusively offered at its Los Angeles pop-up store. By partnering with major brands and those well-known in sneakerhead communities, Patta is able to enhance its exposure in different markets. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 32% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Branded Footwear Collaborations:** Collaborating with popular shoe brands allows for innovative and trendy footwear collections. - **Inspired by 90s Hip-hop Fashion:** Creating fashion staples inspired by 90s hip-hop opens up opportunities for nostalgic and retro-themed collaborations. - **Exclusive Collaborations with Niche Brands:** Partnering with niche brands like Jason Markk allows for unique and limited edition offerings that cater to specific consumer preferences. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can explore partnerships with popular shoe brands to offer exclusive and trendy footwear collections, attracting a wider customer base. - **Hip-hop Fashion:** The hip-hop fashion industry can capitalize on the 90s hip-hop inspiration trend by collaborating with brands like Patta to create nostalgic and stylish apparel collections. - **Sneakerhead Community:** Brands targeting sneakerhead communities can collaborate with niche brands like Jason Markk to create limited edition products and increase brand loyalty among enthusiasts. ## Related on Trend Hunter - [Collaborative Vibrant Tonal Sneakers](https://www.trendhunter.com/trends/991v2-sneaker.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Streetwear-Informed Colorful Speakers](https://www.trendhunter.com/trends/emberton-ii.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Collaborative Running Collections](https://www.trendhunter.com/trends/running-collections.md) - [Collaborative Bold Sneaker Models](https://www.trendhunter.com/trends/puma-and-salehe.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Athletic Archive Collaborations](https://www.trendhunter.com/trends/brooks-partners-with-jeff-staple.md)