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# Logo-Heavy Streetwear Collections
Patta Teams Up With Napapijri to Launch 'Patta x Nappa' Capsule

By Niko Pajkovic | Published 2021-09-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/patta-x-nappa
References: [hypebeast](https://hypebeast.com/2021/9/patta-napapijri-fw21-collaboration-release-info) & [patta.nl](https://www.patta.nl/)

Dutch streetwear brand [Patta](https://www.trendhunter.com/trends/patta-aw25-kids) has partnered with premium Italian fashion label Napaijri to launch the 'Patta x Napa' collection.

The compact and cohesive capsule sees the dutch brand rework the visual language of [Nappa](https://www.trendhunter.com/trends/apple-watch-product-line), borrowing its 90s-era stylings to create a new set of dynamic offerings. The collection is comprised of three main garments. Black graphic t-shirts donning both brand's logos in bold type-faces have a distinctly edgy, retro feel, while black and white long sleeves feature a minimalist design with unique embroidery.

No doubt, the stand-out item is the '[Skidoo](https://www.trendhunter.com/trends/future-heritage)' jacket -- an all-black, winter-ready anorak made from highly durable materials. Like the other pieces in the collection, the 'Skidoo' jacket also prominently features both brand's logos and embroidered elements.

Image Credit: Casper Kofi

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 71% | Activity: 41% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What Makes This Trend Stand Out

- **Streetwear-fashion Collaborations:** The trend of collaborations between streetwear and fashion brands presents an opportunity for designers to create limited edition collections that appeal to a wide range of consumers.
- **Nostalgia-inspired Design:** The use of 90s-era stylings in streetwear collections provides opportunities for designers to tap into consumer nostalgia and create unique, retro-inspired pieces.
- **Logo-heavy Design:** The popularity of logo-heavy streetwear collections provides an opportunity for brands to collaborate and create bold, visually striking pieces that appeal to consumers seeking statement-making fashion choices.

### Sectors Adopting This

- **Fashion:** The fashion industry can leverage the trend of logo-heavy streetwear collections by partnering with streetwear brands to create limited edition pieces that appeal to a younger, trend-conscious demographic.
- **Streetwear:** The streetwear industry can explore opportunities for collaborations with fashion brands, leveraging their design expertise along with the streetwear brand's cultural cachet to create unique collections.
- **Apparel Manufacturing:** The growth of retro-inspired streetwear collections creates opportunities for apparel manufacturers to produce high-quality garments that are durable, visually striking, and appeal to a wide range of consumers.

## Related on Trend Hunter

- [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md)
- [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md)
- [Urban Outdoor Capsules](https://www.trendhunter.com/trends/progetto-napapijri-by-pdf.md)
- [Fall-Ready Explorative Fashion](https://www.trendhunter.com/trends/future-heritage.md)
- [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md)
- [Alpine Winter Tech Fashion](https://www.trendhunter.com/trends/a-geography-of-time.md)
- [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md)
- [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md)
- [Collaboration Packable Puffer Parkas](https://www.trendhunter.com/trends/nanga-x-pilgrim-surf-supply-parka.md)
