# Darling Streetwear Collections The Patta Summer 2014 Collection Offers a Feminine Touch By Vasiliki Marapas | Published 2014-07-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patta-summer-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/07/21/patta-summer-2014-womens-editorial/) & [patta.nl](http://www.patta.nl/) The Patta Summer 2014 collection is showcased in the Dutch Streetwear brand's women's only-editorial. The brand is likely looking to repeat the success of its first women's-only editorial, released the year before. The majority of the brand's offerings are geared towards men; however, this hasn't stopped the label from widening its scope to include the ladies. After all, women are becoming increasingly interested in menswear; more specifically, streetwear. In taking advantage of this rapidly expanding potential market, creative directors (and friends) Ace Dia and Violette Esmerelda have created a beautiful editorial illuminating the classic streetwear basics. For those women with a roaming eye, looking to experiment with androgynous-looking streetwear, the collection is available in-store and online. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 90% | Activity: 36% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Feminine Streetwear:** There is a growing interest from women in androgynous-looking streetwear, presenting an opportunity for brands to cater to this market segment. - **Women's Only Editorials:** Brands, like Patta, are exploring the potential of women's-only editorials to showcase their streetwear collections and appeal to female customers. - **Expanding Market for Women's Streetwear:** As women show increasing interest in menswear and streetwear, there is a disruptive innovation opportunity for brands to develop and expand their offerings for this market. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can seize the opportunity and develop feminine streetwear collections to cater to the growing market of women interested in menswear and streetwear. - **Online Retail:** Online retailers can tap into the expanding market for women's streetwear by offering a wide selection of androgynous-looking streetwear for women. - **Fashion Editorial:** Fashion magazines and editorial platforms can focus on women's-only editorials to highlight and promote the latest streetwear collections and trends targeted at female customers. ## Related on Trend Hunter - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Music Culture-Honoring Graphic Tees](https://www.trendhunter.com/trends/dance-tshirt.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md)