# Female-Modeled Men's Apparel This Patta #SSS Editorial Uses Men's Clothing to Create Womanly Looks By Charlotte Joyce Kidd | Published 2015-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patta-sss References: [sidewalkhustle](http://sidewalkhustle.com/patta-fallwinter-2015-sss-ladies-editorial/) & [patta.nl](http://www.patta.nl/collections) The Patta '#SSS Ladies' Fall/Winter collection is full of clothing that could be interpreted in a completely [androgynous fashion](https://www.trendhunter.com/trends/sujitha-shivajothi), appearing equally stylish on either men or women. Yet, most of this clothing is labeled and sized for men. The Patta #SSS editorial accompanying the collection's release combats this notion by creating lovely, [feminine looks](https://www.trendhunter.com/trends/songs-of-siren) out of what is conventionally men's streetwear. The styles in the Patta #SSS lookbook are very 80s and 90s inspired, with lots of high-waisted bottoms, slouchy sweatshirts, layers, caps and even a fanny pack. Further celebrating the brand's versatility, the editorial's models come in every age, size, look and color. With this beautiful and fascinating editorial, Patta '#SSS Ladies' is challenging the fashion industry's standards of who great clothing is made for. It follows suit with other apparel brands who are [diversifying their choice of models](https://www.trendhunter.com/trends/the-second-dawn) and largely eliminating their use of photoshop. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Gender-inclusive Fashion:** Opportunity to create clothing lines that can be worn by people of all genders, challenging traditional fashion norms. - **Nostalgic Streetwear:** Opportunity to tap into the 80s and 90s inspired fashion trends, creating clothing that appeals to the nostalgia of consumers. - **Body Positivity in Fashion:** Opportunity to embrace diversity and inclusivity by featuring models of all ages, sizes, looks, and colors. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities lie in creating gender-neutral clothing lines that challenge conventional fashion norms and appeal to a wider audience. - **Apparel Retail:** Opportunity to capitalize on the nostalgic fashion trend and offer streetwear garments that cater to consumers seeking 80s and 90s inspired styles. - **Advertising and Marketing:** Disruptive innovation opportunities exist in promoting body positivity through diverse representation in fashion campaigns, challenging industry standards. ## Related on Trend Hunter - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Transitional Wardrobe Range](https://www.trendhunter.com/trends/mm6-maison-margiela-prefall.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)