# Sustainable Denim Americana Apparel Patta and Levi's Join Forces for a Sustainable Fashion Range By Amy Duong | Published 2020-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patta-and-levi References: [hypebeast](https://hypebeast.com/2020/10/patta-reworks-levis-capsule-collection-2020) Patta and [Levi's](https://www.trendhunter.com/trends/stssy-and-levis-1) join forces on a collection that celebrate traditional structure in a way that is friendly to the environment as well. The Amsterdam fashion brand embraces [eco-friendly approaches](https://www.trendhunter.com/trends/mango-jeans) to its construction and design process by [reworking the denim items by Levi's](https://www.trendhunter.com/trends/levis-and-jjjjound). The collection features silhouettes such as shirts, jeans, jackets, and headwear as well. The original pieces launched as American heritage pieces and Patta gives it a street-ready update with new tailoring and accents. Giving it a European touch, the collection results in a perfect blend of cross cultural inspirations across classic pieces. Using leftover materials, all of the items are promised to be unique to its own with a standout fishtail jacket, coach jacket, and trucker jacket. Image Credit: Pasqual Amade ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 5% | Activity: 3% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Fashion:** There is an opportunity for fashion brands to embrace eco-friendly approaches in the construction and design process, like Patta and Levi's did with their sustainable denim collection. - **Upcycling:** The use of leftover materials and reworking existing garments presents a disruptive innovation opportunity for brands to create unique and environmentally-friendly clothing items, as demonstrated by Patta and Levi's collaboration. - **Street-ready Fashion:** There is a demand for updated tailoring and accents that can give traditional heritage pieces a contemporary and street-ready vibe, as seen in the Patta and Levi's sustainable Americana collection. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore sustainable and eco-friendly fashion lines, like the Patta and Levi's collaboration, to meet the growing demand for sustainable clothing options. - **Textile Manufacturing:** Textile manufacturers can focus on upcycling techniques and the use of leftover materials to create unique and eco-friendly fabrics and garments, inspired by Patta and Levi's sustainable denim collection. - **Design and Tailoring:** Designers and tailors can take inspiration from Patta and Levi's collection to create updated and street-ready versions of classic pieces, combining cross-cultural influences with American heritage. ## Related on Trend Hunter - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Oversized Collaborative Streetwear](https://www.trendhunter.com/trends/awake-ny-and-levis.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Collaborative Fashion Denim Collections](https://www.trendhunter.com/trends/cobranded-jeans.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Workwear Reinvented Capsules](https://www.trendhunter.com/trends/levis-x-kiko-kostadinov.md)