# Smirking Menswear Editorials The Patsy, Pally, Pill and Pip Nordic Man Photo Shoot is Playful By Jana Pijak | Published 2012-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patsy-pally-pill-and-pip-nordic-man References: [designscene.net](http://www.designscene.net/2012/05/nordic-man-herring-herring.html) The 'Patsy, Pally, Pill and Pip' Nordic Man editorial spread is featured in the mag's sophmore issue. The striking in-studio photo shoot stars a model quartet made up of Nate Hill, Theo Hall, Adrien Brunier and Spencer Draeger. The guys showcase a series of [smirking facial expressions and playful poses](https://www.trendhunter.com/trends/mens-wearhouse) while wearing a mix of dapper wardrobe selects. Nate, Theo, Adrien and Spencer sport retro-inspired coifs by Aleksandra Nesterchuk and are groomed to perfection by Pascale Poma. Stylist Jana Adler dresses the models in a series of [hip suited separates](https://www.trendhunter.com/trends/percival-ss25-drop-2) that highlight the season's hottest [menswear trends](https://www.trendhunter.com/trends/luxury-menswear-campaign), including brightly colored trousers, structured classics and retro-infused knits. Photographic duo Herring and Herring capture the models in the 'Patsy, Pally, Pill and Pip' Nordic Man editorial spread that fuses fashion with fun. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 71% | Activity: 43% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Playful Menswear:** Disruptive innovation opportunity: Develop a line of menswear that combines playful elements with classic styles to appeal to a younger demographic. - **Retro-inspired Coifs:** Disruptive innovation opportunity: Create a line of retro-inspired hair products and styling tools to cater to the growing demand for vintage looks. - **Brightly Colored Trousers:** Disruptive innovation opportunity: Design a line of brightly colored trousers using sustainable and eco-friendly materials to tap into the rising trend of conscious fashion. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Use technology like virtual reality and augmented reality to enhance the shopping experience and allow customers to try on menswear virtually. - **Beauty:** Disruptive innovation opportunity: Develop a range of grooming products specifically targeted towards men, offering unique formulations and packaging to stand out in the market. - **Textile:** Disruptive innovation opportunity: Integrate smart textiles into menswear, creating garments that can monitor health metrics or adjust temperature based on the wearer's needs. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)