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# Exclusive Wizard Toys
The Patronus Funko Pop! Figurine Shares a Treat for Harry Potter Fans

By Laura McQuarrie | Published 2019-11-29 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/patronus-funko-pop
References: [toyworldmag](https://toyworldmag.co.uk/licensing-news/funko-launches-first-stag-patronus-funko-pop/) & [wizardingworld](https://www.wizardingworld.com/)

There are tons of [Harry Potter collectibles](https://www.trendhunter.com/trends/25th-anniversary-collector-set) available to fans of the franchise but the Patronus Funko Pop! is launching as a design that can be purchased by members of the Official [Harry Potter Fan Club](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter) first via [Wizarding](https://www.trendhunter.com/trends/wizard-toy) World’s online shop. Just a limited number of the stag-shaped Patronus Funko Pop! collectible toy will be available to fans as a pre-release exclusive. Those who are able to get their hands on the new Funko Pop! product will receive an exclusive sticker and a printed Enchanted Key that can be scanned using the Wizarding World app.

This new figurine has the potential to add to a Harry Potter fan's collection, which may already include other Funko Pop! characters from the books and movies.

Image Credit: Funko Pop!

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 91% | Activity: 93% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Harry Potter Collectibles:** The exclusive Patronus Funko Pop! figurine adds to the trend of collectibles for Harry Potter fans.
- **Pre-release Exclusives:** The limited availability of the Patronus Funko Pop! as a pre-release exclusive taps into the trend of creating hype and excitement among fans.
- **Integration of Digital and Physical Experiences:** The printed Enchanted Key that can be scanned using the Wizarding World app demonstrates the trend of integrating digital and physical elements in collectibles.

### Who This Affects Most

- **Collectibles:** The Patronus Funko Pop! exemplifies the disruptive innovation opportunity in the collectibles industry for Harry Potter fans.
- **E-commerce:** The exclusive release of the Patronus Funko Pop! through the Wizarding World's online shop highlights the potential for e-commerce platforms in catering to niche fan communities.
- **Augmented Reality:** The integration of the Wizarding World app with the printed Enchanted Key showcases the disruptive innovation opportunity for augmented reality technology in the collectibles market.

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