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# Tattoo Artist Cocktail Kits
The PATRÓN x JonBoy Margarita Collection Kit Features Original Art

By Laura McQuarrie | Published 2021-04-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/patron-x-jonboy
References: [prnewswire](https://www.prnewswire.com/news-releases/patron-tequila-collaborates-with-celebrity-tattoo-artist-jonboy-to-put-cinco-de-mayo-in-your-hands-with-the-patron-x-jonboy-margarita-collection-kit-301266945.html) & [cocktailcourier](https://www.cocktailcourier.com/cocktail/patronxjonboymargaritacollection-jonboyxpatron/)

The [PATRÓN](https://www.trendhunter.com/trends/international-margarita-day) x JonBoy Margarita Collection Kit pairs the taste of ultra-premium tequila with the perspective of an iconic [celebrity tattoo artist](https://www.trendhunter.com/trends/marcado-28) just in time for Cinco de Mayo celebrations. The kit includes original artwork by JonBoy, as well as JonBoy-designed cocktail toppers.

Created in collaboration with Cocktail Courier, the kit includes all of the essentials for preparing the Fresh Ink Smoked Margarita at home. The recipe puts a spin on the [classic margarita](https://www.trendhunter.com/trends/pickle-margarita-tailgate-kit1) with PATRÓN Silver and ingredients like fresh lime juice, pineapple juice, agave nectar, smoked paprika and smoked sea salt for the rim. The all-in-one kit also includes stainless steel straws and coasters with designs by the tattoo artist, all informed by the history, heritage and handcrafted legacy of PATRÓN.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 31% | Activity: 35% | Freshness: 10%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Celebrity Collaboration Cocktail Kits:** Opportunity to collaborate with celebrities and feature their artwork and designs on cocktail kits for at-home experiences.
- **At-home Entertainment Kits:** Opportunity to create kits that adequately encompass all the essentials for at-home entertainment, such as cocktail kits.
- **Cinco De Mayo Celebrations:** Opportunity to create themed kits (such as Cinco de Mayo) for at-home celebrations and holidays.

### Where This Applies

- **Alcohol Industry:** Alcohol companies can partner with artists and designers to create themed cocktail kits for at-home consumption.
- **Entertainment Industry:** Entertainment companies can consider creating at-home kits that include products like cocktail kits for special occasions.
- **Art and Design Industry:** Art and design companies can partner with liquor companies to feature their artwork and designs on cocktail kit packaging.

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