# AR Distillery Apps 'The Patrón Experience' is an Augmented Reality Portal to the Distillery By Laura McQuarrie | Published 2017-09-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/patron-experience References: [prnewswire](http://www.prnewswire.com/news-releases/patron-tequila-unveils-the-patron-experience-one-of-the-first-brands-to-create-a-hand-held-augmented-reality-innovation-300522885.html) & [itunes.apple](https://itunes.apple.com/us/app/the-patr%C3%B3n-experience/id1281347161?ls=1&mt=8) 'The Patrón Experience' is a newly released augmented reality platform that gives [iPhone](https://www.trendhunter.com/trends/ar-app-for-iphone) users the chance to look inside the Hacienda Patrón distillery and learn about how the ultra-premium tequila is aged. The app is powered by [Apple’s](https://www.trendhunter.com/trends/smart-tequila-bottle) latest iOS 11 update and the Apple’s ARKit, making it possible for iPhone users to become fully immersed in a dynamic AR world. With The Patrón Experience, fans are able to discover how the brand's Patrón Silver, Patrón Reposado, Patrón Añejo and the new Patrón Extra Añejo are produced. The journey begins with a [Weber](https://www.trendhunter.com/trends/virtual-bartender) Blue Agave plant, which is planted and sprouted before one's eyes. Throughout the fantastical experience, users encounter life-size bottles of Patrón and are led through the experience by a bartender. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 56% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Experiences:** The Patrón Experience showcases the potential for augmented reality to create immersive brand experiences. - **AR in the Food and Beverage Industry:** The app demonstrates how augmented reality can be used to educate consumers about the production process of a premium tequila brand. - **Incorporating AR in Ios Apps:** The app takes advantage of Apple's ARKit to deliver a seamless augmented reality experience on iPhones. ### Where This Applies - **Alcohol and Spirits:** The app provides an innovative way for alcohol brands to engage with consumers through augmented reality. - **Mobile Application Development:** The app highlights the growing demand for expertise in creating augmented reality experiences for iOS devices. - **Tourism and Travel:** The app offers a virtual tour of a distillery, showcasing the potential for augmented reality to enhance visitor experiences in the tourism industry. ## Related on Trend Hunter - [Ultra-Premium Tequila Experiences](https://www.trendhunter.com/trends/hacienda-patron.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [Augmented Reality Wine Bottles](https://www.trendhunter.com/trends/ar-sinister-wine.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [Whisky-Inspired AR Sculptures](https://www.trendhunter.com/trends/state-of-the-art-ai-021523.md) - [Metaverse Distilleries](https://www.trendhunter.com/trends/metaverse-distillery.md) - [AR Cognac Gift Boxes](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box.md)