# Multi-Blend Añejo Tequila PATRÓN Tequila Launches the ‘PATRÓN en LALIQUE: Serie 3' Tequila By Kanesa D | Published 2022-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/patron-en-lalique References: [bevnet](https://www.bevnet.com/spirits/2022/patron-tequila-unveils-patron-en-lalique-serie-3) & [patrontequila](https://www.patrontequila.com/en-ca/age-gate/age-gate.html?origin=%2Fen-ca%2F)  [PATRÓN Tequila](https://www.trendhunter.com/trends/patrn) has unveiled a new collaboration dubbed ‘PATRÓN en LALIQUE: Serie 3.’ The partnership arrives just ahead of National Tequila Day, fusing Mexico’s authentic tequila and France’s crown jewel. The tequila comes with a ‘Serie 3’ collectible that celebrates the Weber Blue Agave plant that PATRÓN uses for its tequila formula. The tequila itself is a mixture of [14 añejo tequilas](https://www.trendhunter.com/trends/extra-anejo-tequila) that have been aged in French and American oak casks for up to 8 years. The beverage features hints of spice, dried fruit, wine, and wood, and arrives in a pristine crystal decanter that Marc Larminaux designed. The limited edition spirit arrives in just 299 bottles worldwide for a retail price of $7,500 USD. The ‘PATRÓN en LALIQUE: Serie 3’ will be sold worldwide and on [BlockBar’s](https://www.trendhunter.com/trends/chairmans-reserve) website. Image Credit: PATRÓN Tequila ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 52% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Luxury Tequila:** The trend of creating high-end and limited edition tequilas targeted at the luxury market. - **Collaboration Spirit Collections:** The trend of liquor brands collaborating with renowned luxury brands to create exclusive and unique spirit collections. - **Ultra-premium Packaging Design:** The trend of ultra-premium liquor brands designing luxurious and unique packaging to appeal to affluent consumers. ### Industries Being Reshaped - **Liquor Industry:** The liquor industry is incorporating luxury items, such as crystal decanters, to attract high-end consumers. - **Luxury Goods Industry:** The luxury goods industry is teaming up with liquor brands to create collaborative products that appeal to affluent consumers. - **Design Industry:** The design industry has opportunities to collaborate with liquor brands to create unique and luxurious packaging that appeals to affluent consumers. ## Related on Trend Hunter - [Prestige Market Tequilas](https://www.trendhunter.com/trends/patrn.md) - [Phygital Tequila Releases](https://www.trendhunter.com/trends/patrn-chairmans-reserve.md) - [Exclusive Tequila NFTs](https://www.trendhunter.com/trends/chairmans-reserve.md) - [Streetstyle Luxury Tequilas](https://www.trendhunter.com/trends/2025-nobu-rare.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Luxury Tequila NFTs](https://www.trendhunter.com/trends/avion-tequila-extra-anejo.md) - [Luxurious Summery Tequila Creations](https://www.trendhunter.com/trends/patron-reposado.md) - [Artistic Collectible Tequila Releases](https://www.trendhunter.com/trends/francisco-toledo-edition.md) - [Sleek Tequila Bottles](https://www.trendhunter.com/trends/tequila-collection.md)