# Naturally Sweet Tequilas Patrón El Cielo is the First Four-Times Distilled Prestige Tequila By Laura McQuarrie | Published 2023-04-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/patrn-el-cielo References: [newswire](https://www.newswire.ca/news-releases/patron-r-tequila-invites-canadians-to-make-summer-shine-bright-with-a-new-to-world-radiantly-smooth-naturally-sweet-tasting-tequila-introducing-patron-el-cielo-tm--815408601.html) & [patrontequila](http://www.patrontequila.com)  Patrón is bringing refinement to the [prestige tequila category](https://www.trendhunter.com/trends/ultrapremium-tequila) with the launch of Patrón El Cielo, the first four-times distilled prestige tequila on the market. Thanks to this unique process, this innovative tequila taps into the naturally sweet flavors of agave for an unparalleled bright and fresh taste and a super smooth finish. "Patrón El Cielo is radiantly smooth offering a [unique experience for tequila drinkers](https://www.trendhunter.com/trends/escasa-tequila) delivering an impressively rare, naturally sweet taste," said Kathy Parker, Global Chief Marketing Officer at PATRÓN. With the increasing awareness of the negative effects of sugar and changing taste preferences, consumer demand for [naturally sweet alcohol products](https://www.trendhunter.com/trends/additivefree-tequilas) is on the rise. Consumers are seeking alternatives to traditional sugary drinks and are turning to products that let natural flavors shine. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 38% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Naturally-sweet Spirits:** The demand for naturally sweet alcohol products as alternatives to traditional sugary drinks is increasing, creating an opportunity for disruptive innovation in the spirits industry. - **Four-times Distilled Liquors:** Prestige spirits brands can take advantage of the unique taste profile of four-times distilled liquors, creating an opportunity for disruptive innovation in the spirits industry. - **Changing Taste Preferences:** As consumer taste preferences change, there is an opportunity for disruptive innovation in the spirits industry to offer products that reflect these changes. ### Sectors Adopting This - **Spirits Industry:** With the growing demand for naturally sweet alcohol products and innovation in distillation processes, the spirits industry can capitalise on these opportunities to remain competitive. - **Prestige Spirits Brands:** Prestige spirits brands have an opportunity to take advantage of the unique taste profile of four-times distilled liquors to stand out in a crowded marketplace. - **Sugar-free Drinks:** As consumer preferences shift away from sugary drinks, the drinks industry can innovate and offer compelling, sugar-free options to meet demand. ## Related on Trend Hunter - [Prestige Market Tequilas](https://www.trendhunter.com/trends/patrn.md) - [Three-Ingredient Tequilas](https://www.trendhunter.com/trends/patron-cristalino.md) - [Luxurious Summery Tequila Creations](https://www.trendhunter.com/trends/patron-reposado.md) - [Multi-Blend Añejo Tequila](https://www.trendhunter.com/trends/patron-en-lalique.md) - [Margarita-Specific Tequilas](https://www.trendhunter.com/trends/neurita.md) - [Sophisticated Hybrid Tequilas](https://www.trendhunter.com/trends/avion-reserva-cristalino.md) - [Tahona Wheel-Distilled Spirits](https://www.trendhunter.com/trends/patron-1.md) - [PATRÓN Hacienda: An Immersive Tequila Production Experience](https://www.trendhunter.com/trends/PATRON-Hacienda.md) - [Fruit-Infused Tequilas](https://www.trendhunter.com/trends/dulce-vida-tequila.md)