# Exotic Lounging Looks Edita Vilkeviciute Stars in Patrizia Pepe Spring Summer 2012 Campaign By Katherinev123 | Published 2012-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patrizia-pepe-spring-summer-2012 References: [designscene.net](http://www.designscene.net/2012/01/patrizia-pepe-ss12.html?) & [patriziapepe](http://www.patriziapepe.com) It might still be winter, but supermodel Edita Vilkeviciute will get you pining for summer in this [hot photo shoot](https://www.trendhunter.com/trends/contemporary-femininity) for the Patrizia Pepe Spring Summer 2012 collection. Vilkeviciute, who appeared in Patrizia Pepe's Fall Winter 2011 campaign as well, turns up the heat as she poses in a sunlit room showcasing the Italian designer's exotic, [vacation-worthy pieces](https://www.trendhunter.com/trends/golden-hour-getaway-collection). The [Patrizia Pepe Spring Summer 2012 campaign](https://www.trendhunter.com/trends/fendis-summer-2025-campaign) was photographed by Mert Alas and Marcus Piggott. The shoot is elegant yet sexy, with Vilkeviciute modelling beautiful hot-weather atire, including a gorgeous white blazer and skirt combo, a fringed dress and plenty of luxe, boho baubles and accessories including long pendants, strappy flat sandals and even a colorful serpent armband. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Exotic Lounging Looks:** Disruptive innovation opportunity: Creating a line of comfortable and stylish loungewear inspired by exotic vacation destinations. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Introducing eco-friendly and sustainable materials into the fashion industry. - **Photography:** Disruptive innovation opportunity: Developing innovative techniques for capturing elegant and exotic fashion campaigns. - **Accessories:** Disruptive innovation opportunity: Designing unique and trendy accessories inspired by different cultures and destinations. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)