# Sensual Fur-Wrapped Femmes Patrizia Pepe AW11/12 Campaign has a Seductive Softness By Amelia Roblin | Published 2011-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/patrizia-pepe-aw11-12 References: [fashionising](http://www.fashionising.com/industry/b--Fashgasm-1872011-7284.html) & [patriziapepe](http://www.patriziapepe.com/) The art directors behind the [Patrizia Pepe AW11/12 campaign](https://www.trendhunter.com/trends/siegelman-stable-1) have done nothing groundbreaking in terms of setting up a singular photo shoot, but the fact remains that the sensual use of tried and true techniques makes this lookbook irresistible. Mert & Marcus have done their usual job of capturing an enticing scene, and it's the exquisite Edita Vilkeviciute who's starring in this [sexy selection of spreads](https://www.trendhunter.com/trends/contemporary-femininity). The girl flaunts a broad range of items from [fur coats and iridescent dresses](https://www.trendhunter.com/trends/auteur-studios-fall-2025) to breezy slips and her own nude skin. Each garment and accessory takes on an increasingly inviting appearance as the muse models the Patrizia Pepe AW11/12 collection amidst the intimate environment of her gently sun-kissed boudoir. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Sensual Fashion Campaigns:** Fashion brands are creating campaigns with sensual and daring concepts, embracing traditional techniques for an irresistible allure. - **Fur Fashion and Ethics:** The fur industry faces ethical challenges as consumer preferences shift towards cruelty-free options, leading to the development of sustainable materials, faux fur, and innovative design. - **Intimate Fashion Marketing:** Brands are exploring intimate and private environments as a backdrop for their fashion campaigns, creating a more personal and alluring connection with consumers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands need to embrace sustainability and innovation to adapt to shifting consumer preferences and societal expectations of ethics. - **Faux Fur Industry:** The demand for cruelty-free fashion has propelled the growth of the faux fur industry and encouraged the development of alternative materials and eco-friendly design. - **Marketing and Advertising Industry:** The marketing and advertising industry should continue to explore innovative and intimate concepts for fashion campaigns, creating a more personal and immersive experience for consumers. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)