# Covered Head Campaigns The Patrizia Pepe 2010-11 Campaign Asks, 'Who is Patrizia?' By Meghan Young | Published 2010-08-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patrizia-pepe-2010-11 References: [whitezine](http://www.whitezine.com/en/photography/patrizia-pepe-20102011.html) & [patriziapepe](http://www.patriziapepe.com/it/ca/adcampaign.html) These [quirky ads](https://www.trendhunter.com/trends/asos-inspired-by) for the Patrizia Pepe 2010-11 campaign not only show off the label's amazing designs, but also solidifies a sense of humor that is sometimes lacking within the [fashion industry](https://www.trendhunter.com/trends/on-your-own-time). Hiding behind the slogan 'Who is Patrizia?,' the Patrizia Pepe 2010-11 campaign poses the question to see what Patrizia is to you, and who you are when you are wearing the label. Be sure to check out the gallery for more shots from the campaign. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 61% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Quirky Fashion Advertising:** Opportunity for brands to showcase their designs in unconventional and humorous ways. - **Emphasizing Personal Identity in Fashion:** Opportunity to explore how clothing can reflect and shape individual identities. - **Incorporating Humor in the Fashion Industry:** Opportunity to break the seriousness often associated with fashion campaigns and engage consumers with playful messaging. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to experiment with unconventional advertising methods. - **Advertising:** Opportunity for advertising agencies to develop creative campaigns that challenge industry norms. - **Marketing:** Opportunity to connect with consumers on a more personal and relatable level through humorous and identity-focused campaigns. ## Related on Trend Hunter - [Collective Brand Identity-Promoting Campaigns](https://www.trendhunter.com/trends/la-famiglia-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md)