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# Union Jack Fashion
Ziad Ghanem's "English Boys and Working Girls"

By lourdes sanchez bayas | Published 2008-12-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/patriotic-fashion-ziad-ganems-union-jack-couture
References: [gosee.us](http://www.gosee.us/news/show/id/6332) & [ziadghanem](http://www.ziadghanem.co.uk/)

Ziad Ghanem is a London-based designer whose present [Union Jack](https://www.trendhunter.com/trends/shredded-wheat)-inspired collection "English Boys and Working Girls" combines traditional couture techniques with coarse street style, according to GoSee. They further point out that while Ghanem shows interest in giant, eye-catching haute dresses, he'll also pay close attention to wearable and ethically-sourced fabrics.

In its article, GoSee displays Ghanem's previous S/S 2008 collection called "Maiden Britain" as well as â€œEnglish Boys and Working Girls.â€

**Implications** - The collection takes patriotism to new heights and allows you to wear the flag in style! Forget independence day -- with their unique colors and cuts, these styles are wearable for a night out on the town and for a casual coffee date

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 53% | Activity: 7% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Patriotic Fashion:** The Union Jack-inspired collection presents an opportunity for fashion brands to capitalize on the trend of patriotic fashion.
- **Combining Couture and Street Style:** The fusion of traditional couture techniques with coarse street style offers a disruptive innovation opportunity for designers to create unique and edgy fashion pieces.
- **Sustainable Fashion:** The emphasis on wearable and ethically-sourced fabrics in the collection highlights the growing trend of sustainable fashion, presenting an opportunity for brands to position themselves as environmentally conscious.

### Industries Being Reshaped

- **Fashion:** The fashion industry can leverage the patriotic fashion trend to create new collections that appeal to consumers' sense of national pride.
- **Design:** The fusion of couture and street style in the collection opens up possibilities for disruptive innovation in the design industry, allowing for the creation of cutting-edge fashion pieces.
- **Textile:** The focus on wearable and ethically-sourced fabrics presents an opportunity for the textile industry to produce sustainable materials that cater to the growing demand for eco-friendly fashion.

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