# Patriotic Beer Rebrandings Budweiser Renames Itself "America" Until November Elections By Meghan Young | Published 2016-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/patriotic-beer References: [fastcodesign](http://www.fastcodesign.com/3059681/budweiser-renames-its-beer-america/1) & [budweiser](http://www.budweiser.com/) The elections in the United States is a hot debate around the world and one that is also dividing the country quite dramatically, yet this patriotic beer branding hopes to remind people what matters in the end. [Budweiser](https://www.trendhunter.com/trends/labor-day-cans) has renamed its beer "America" until the November elections. Since summer is peak beer-selling season, it's clear that Budweiser is doing more than its patriotic duty as well. Yet it's hard to knock the reasoning behind this [patriotic beer rebranding](https://www.trendhunter.com/trends/core-legends). It's simple, clever and better timed than most campaign stunts. More than a few people will succumb to more purchases of this beer -- not to mention share them on [Instagram](https://www.trendhunter.com/trends/budweiser-holiday-cans) and other social media platforms for sure. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 35% | Activity: 35% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Political Branding:** The trend of rebranding products with political themes to appeal to consumer patriotism and political interests is on the rise. - **Patriotic Consumerism:** Consumers are increasingly interested in supporting brands that align with their values and express patriotic sentiment. - **Social Media Marketing:** The use of social media platforms to promote patriotic products and campaigns is becoming increasingly popular and effective. ### Sectors Adopting This - **Beverage:** The beverage industry can leverage rebranding campaigns like this to create product differentiation and emotional connections with consumers. - **Advertising:** Political advertising agencies can take inspiration from campaigns like this to develop more impactful and relatable marketing strategies for their clients. - **Social Media:** Social media platforms can continue to push the boundaries of effective advertising by creating new tools and features that facilitate innovative campaigns like this one. ## Related on Trend Hunter - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Beer Relaunches](https://www.trendhunter.com/trends/real-american-beer-unveils.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Patriotic Light Pilsners](https://www.trendhunter.com/trends/light-pilsners.md) - [Location-Specific Beer Can Designs](https://www.trendhunter.com/trends/edmonton-beer-can.md) - [Veteran-Supporting American Lagers](https://www.trendhunter.com/trends/american-lagers.md) - [Celebrative Canadian Lager Initiatives](https://www.trendhunter.com/trends/presidential-pack.md) - [Canadian-Made Beer Campaigns](https://www.trendhunter.com/trends/made-in-canada.md)