# Marathon Tattoo Events 13 Different People Inked With the Number 13 at Patrik Muff's Munich Store By Holger Mohr | Published 2009-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/patrik-muff References: [patrikmuff](http://www.patrikmuff.com) On Friday, November 13, the ink-obsessed jewelry designer Patrik Muff held a most unusual event at his store in Munich. In the 13-hour event, 13 different people were tattooed with different variations on the number 13. Igor Manojlovc from Ironheart Tattoo was the artist behind Patrik Muff's [marathon tattoo event](https://www.trendhunter.com/trends/inked-out). Check out the images above for some of the 13 tattoo designs from the promotion, and keep clicking for more tattoo-loving features. **Implications** - The popularity of tattoos has expanded to encompass more than its humble subculture origins. Consumers appreciate tattoos because they're customized designs which are representative of a consumer's individuality. As such, corporations may utilize [tattoo imagery](https://www.trendhunter.com/trends/86-tattoo-limited-edition) to entice consumers into purchasing products or they can use the concept of [hyper-customization](https://www.trendhunter.com/trends/ai-tattoo-creator) to attract the attention and business of customers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 83% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-customization:** Utilizing tattoo imagery to entice consumers into purchasing products and offering hyper-customization to attract customers. - **Mainstream Tattoo Culture:** The popularity of tattoos expanding beyond subcultures and appealing to a wider consumer base. - **Artistic Collaborations:** Artists partnering with corporations to create customized tattoo designs for promotional purposes. ### Sectors Adopting This - **Fashion and Apparel:** Incorporating tattoo imagery into clothing and accessories for a unique and customized aesthetic. - **Beauty and Cosmetics:** Developing tattoo-inspired makeup and skincare products to cater to consumers interested in tattoo culture. - **Marketing and Advertising:** Using the concept of hyper-customization in marketing strategies to attract customers and increase brand loyalty. ## Related on Trend Hunter - [Tattoo-Committed Coffee Incentives](https://www.trendhunter.com/trends/punk-bunny-coffee.md) - [Unusual Food Tattoo Challenges](https://www.trendhunter.com/trends/omaha-steak.md) - [In-Store Tattoo Parlors](https://www.trendhunter.com/trends/cookies-tattoo.md) - [QSR Temporary Tattoo Collections](https://www.trendhunter.com/trends/chipotle-temporary-tattoo-collection.md) - [Transformative Survivor Tattoos](https://www.trendhunter.com/trends/mark-of-life.md) - [Condiment Tattoo Bottles](https://www.trendhunter.com/trends/heinz-tattoo-bottle.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Hotel-Friendly Tattoo Pop-Ups](https://www.trendhunter.com/trends/tattoo-popup.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)