# Trekkie Knights Old Star Trek Captain Now Goes by Sir Patrick Stewart, Thanks to Queen By Brian G Randles | Published 2009-12-31 | World Source: Trend Hunter, https://www.trendhunter.com/trends/patrick-stewart References: [google](http://www.google.com/hostednews/ukpress/article/ALeqM5hYF8koxsssMId2PJyxvTiQOmzYlQ) & [westend.broadwayworld](http://westend.broadwayworld.com/article/Patrick_Stewart_Knighted_In_New_Years_Honours_List_20091230) Captain Picard, I mean Professor Xavier, I mean Patrick Stewart, I mean *SIR* Patrick Stewart, now has a story which is more stellar than any found in a [Star Trek](https://www.trendhunter.com/trends/star-trek-spirits) script. The 69-year-old actor was knighted by Queen Elizabeth II yesterday, and Klingon congratulations could be heard from parent's basements all over the world. Check out more on the [knightly news](https://www.trendhunter.com/trends/the-glenlivet-taking-back-tartan) by following the links below. Congrats Sir Patrick, you deserve it. **Implications** - Companies looking to gain recognition in a busy marketplace should consider incorporating [pop culture icons](https://www.trendhunter.com/trends/puma-x-et-collection) in their designs. Due to familiarity, this tactic will garner instant attention and help sell a variety of commodities. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 1% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews) ## Key Themes ### What's Driving This Trend - **Pop Culture Integration:** Disruptive innovation opportunity: Companies can incorporate pop culture icons in their designs to gain recognition and sell a variety of commodities. - **Nostalgia Marketing:** Disruptive innovation opportunity: Brands can leverage nostalgia by incorporating iconic pop culture references to create emotional connections and attract customers. - **Celebrity Endorsements:** Disruptive innovation opportunity: Partnering with influential pop culture icons can boost brand visibility and credibility, leading to increased customer trust and loyalty. ### Who This Affects Most - **Entertainment:** Disruptive innovation opportunity: Companies can leverage pop culture icons to create unique and engaging entertainment experiences, attracting a broader audience. - **Fashion:** Disruptive innovation opportunity: Fashion brands can collaborate with pop culture icons to create limited-edition collections, generating hype and driving sales. - **Advertising:** Disruptive innovation opportunity: Advertisers can use pop culture integration to create memorable and impactful campaigns that resonate with the target audience, driving brand awareness and sales. ## Related on Trend Hunter - [Refreshed Cereal Mascots](https://www.trendhunter.com/trends/fourstripe-jacket.md) - [Sci-Fi-Themed Virtual Experiences](https://www.trendhunter.com/trends/roddenberry-archive.md) - [Sci-Fi-Themed Musical Episodes](https://www.trendhunter.com/trends/subspace-rhapsody.md) - [Galactic Build Milestones](https://www.trendhunter.com/trends/star-trek-uss.md) - [Sci-Fi Film-Themed Cereals](https://www.trendhunter.com/trends/obiwan-kenobi-cereal.md) - [Sci-Fi Film-Themed Dart Toys](https://www.trendhunter.com/trends/starfleet-phaser-blaster.md) - [Starship-Inspired Dynamic Timepieces](https://www.trendhunter.com/trends/magellan-automatic-star-trek-warp-speed.md) - [Sci-Fi-Inspired Whiskey Expressions](https://www.trendhunter.com/trends/star-trek-spirits.md) - [Sci-Fi-Inspired Yacht Concepts](https://www.trendhunter.com/trends/star-trek-inspired-yacht.md)