# Hypercolor Hair Patrick Mattison's 'Jacquelyn and Emilie' Reinterprets the 80s Revival By Marissa Brassfield | Published 2009-08-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/patrick-mattison-jacquelyn-and-emilie References: [behance.net](http://www.behance.net/Gallery/Jacquelyn-and-Emilie/280762) & [liquidscience.net](http://www.liquidscience.net/) The 80s revival has been omnipresent lately; Patrick Mattison’s ‘Jacquelyn and Emilie’ shoot shows how these themes are incorporated outside of the mainstream—with [bright pink hair](https://www.trendhunter.com/trends/main-character-hair) and matching aqua makeup and hair accessories, as a start. In this Patrick Mattison set, Jacquelyn and fellow model Emilie show how 80s looks have been given a subculture twist. Instead of [neon sunglasses and clothing](https://www.trendhunter.com/trends/juicy-couture-x-madhappy), Jacquelyn’s neon is all in her hair, [eye makeup](https://www.trendhunter.com/trends/maczine) and accessories. Rather than thigh-to-ankle tattered leggings, Emilie’s only feature a few rips above the knee and are covered by knee-high boots. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 87% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Why This Trend Is Growing - **80s Revival:** Businesses can explore adopting elements of the 80s aesthetics to add a playful touch to their products or marketing campaigns. - **Hypercolor Hair:** Innovation opportunities in hair, makeup, and fashion industries to develop products that change color with temperature or light to create a unique and fun experience for consumers. - **Subculture Twist:** Opportunities to incorporate subculture elements into mainstream aesthetics to create new and exciting looks that appeal to diverse audiences. ### Industries Being Reshaped - **Beauty:** Beauty companies can explore new product lines that incorporate playful aesthetics like hypercolor hair and makeup for a unique twist on classic looks. - **Fashion:** Fashion designers and brands can draw inspiration from the subculture twist on 80s revival and experiment with incorporating unique colors and styling into their collections. - **Entertainment:** Entertainment marketers can leverage the popularity of 80s revival in films and TV shows to create immersive experiences that transport audiences back in time and provide a fun and nostalgic escape. ## Related on Trend Hunter - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Glowing Neon Hair Collaborations](https://www.trendhunter.com/trends/hally-hair-1.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [DIY Semi-Permanent Hair Colors](https://www.trendhunter.com/trends/semipermanent-hair-color.md) - [Whimsical Semi-Permanent Hair Dyes](https://www.trendhunter.com/trends/pastel-hour.md) - [Nostalgic Hair Lighteners](https://www.trendhunter.com/trends/hair-lightener.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md) - [Hair Gem Stylers](https://www.trendhunter.com/trends/gem-pen.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md)