# Time Capsule-Style Branding Campigns Coors Light & Patrick Mahomes Present a Unique Project By Kalin Ned | Published 2024-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/patrick-mahomes1 References: [shop.coorslight](http://shop.coorslight.com) & [marketingdive](https://www.marketingdive.com/news/coors-light-patrick-mahomes-time-capsule-ad-campaign/719903/) [Coors Light](https://www.trendhunter.com/trends/coors-light-coors-light) and NFL star Patrick Mahomes have collaborated on a unique commercial project, cleverly navigating contractual limitations that prevent Mahomes from promoting the brand directly. The creative solution involved filming a commercial that will remain hidden in a time capsule at the [Coors Brewery](https://www.trendhunter.com/trends/coors-banquet) in Golden, Colorado until Patrick Mahomes can legally endorse the product. This intriguing concept adds an element of suspense and exclusivity to the campaign. For now, fans engaged with the promotion through a live-streamed event on June 28, when the time capsule was buried. Additionally, Coors Light has introduced the Redactrick Figurine, a pixelated representation of Patrick Mahomes that sidesteps promotional restrictions. Proceeds from the sale of these figurines will benefit the 15 and the [Mahomies Foundation](https://www.trendhunter.com/trends/the-patrick-plunge). Image Credit: Coors Light ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 52% | Activity: 41% | Freshness: 26% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Time-capsule Marketing:** Brands are leveraging delayed-reveal marketing techniques to build anticipation and create a sense of exclusivity. - **Celebrity Workarounds:** Creative methods are being employed to navigate contractual limitations in celebrity endorsements, such as pixelated representations. - **Live-streamed Events:** Real-time online events are being used to enhance audience engagement and participation in promotional campaigns. ### Who This Affects Most - **Beverage Marketing:** Innovative marketing strategies are redefining how beverage brands engage with consumers even under legal constraints. - **Sports Partnerships:** Collaborations between sports figures and brands are evolving to create unique promotional opportunities despite endorsement limitations. - **Philanthropic Merchandise:** Products that blend promotional goals with charitable contributions are gaining traction as effective marketing tools. ## Related on Trend Hunter - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Head-Shaped Plunge Pools](https://www.trendhunter.com/trends/the-patrick-plunge.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md)