# Glittering Fashion Shoots Patrick Houi Captures HauArtsy Photography By Meghan Young | Published 2010-12-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/patrick-houi References: [whitezine](http://www.whitezine.com/en/photography/patrick-houi.html) & [patrickhoui](http://patrickhoui.com/) Patrick Houi is one of those fashion photographers who treats your eyes to a feast of [artsy images](https://www.trendhunter.com/trends/alessandro-micheles). Although he isn't drastically different from the slew of fashion photographers Trend Hunter has featured in the past, his work is nonetheless captivating. Based in Berlin, Germany, Patrick Houi left behind his studies in technical media to pursue his dreams of becoming a photographer. Having assisted such talent as Hans Starck, Jens Boldt, Wolfgang Wilde and Markus Pritzi, he has finally struck out on his own. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 85% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Artistic Fashion Photography:** Opportunity for disruptive innovation lies in creating new techniques and styles in fashion photography that captivate audiences. - **Innovation in Fashion Portfolios:** There is potential for disruptive innovation in developing unique and eye-catching fashion portfolios that stand out from the competition. - **Photography as a Creative Medium:** Disruptive innovation can be found in exploring photography as a creative medium beyond traditional boundaries, pushing the limits of artistic expression. ### Who This Affects Most - **Fashion Photography:** The fashion photography industry can benefit from disruptive innovations that revolutionize the way fashion is captured and presented. - **Fashion Design:** Innovative fashion designers can leverage disruptive technologies in photography to showcase their creations in unique and captivating ways. - **Art and Photography:** The intersection of art and photography provides opportunities for disruptive innovation in creating visually stunning and thought-provoking artworks. ## Related on Trend Hunter - [Celebrity Makeup Artist-Backed Brands](https://www.trendhunter.com/trends/sephora-middle-east.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Dynamic Vibrant Hiking Shoes](https://www.trendhunter.com/trends/ramdane-touhami.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Art-Focused Hair Salons](https://www.trendhunter.com/trends/john-steinberg-and-associates.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [French Craft-Honoring Bold Homes](https://www.trendhunter.com/trends/univers-uchronia.md)